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Nebu's Market Research Solutions and Services Blog

Emile Bakker
Posted on 2 September 2015 in Big Data
by Emile Bakker
4 min

Big Data: From "Buzzword du Jour" to Critical Strategic Tool (Part 1)

Collectively, we humans create about 2.5 quintillion (US1bytes of data per day; much of this data is created in a "passive" manner, through the myriad data collection and data retrieval sources that we encounter daily. It's not surprising when you think about the growing number of data touch points we have today: Sensors, retail checkout registers, social media, RFID tags .. you name it; it's collecting data. And these devices and sensors continue to proliferate daily.

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Emile Bakker
Posted on 26 August 2015 in Big Data
by Emile Bakker
4 min

What Makes "Big Data" BIG?

For those who are employed in a business that "touches" data somehow - whether their company collects data, analyzes it, transmits it, or stores and protects it - "Big Data" is likely a term that has, over the past year or two, risen to the fore of their consciousness. Every component within a company that, for example, manufactures and sells ice cream in its own stores - from the R&D team that develops new flavors, to the marketers who decide which flavors to promote most heavily, to the financial analysts who determine the profitability of each retail location - is very likely a candidate to enter the world of Big Data.

 

And for those of us in market research, whose livelihoods are immersed an endless cycle of data collection, analysis, transmission, and storage, Big Data has become an inescapable vortex that promises to become more and more integral to the market research process as supplier familiarity increases.

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Emile Bakker
Posted on 5 November 2013 in Data Collection
by Emile Bakker
4 min

Knocking on an open door

I am knocking on an open door when I say that technology is constantly allowing us to change the way we work. But somehow I have the feeling that the data collection for Market Research Industry is trying very hard to ignore this. Let me list a number of developments I recently ran into which I expect to see emerging within the Market research sector.

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Emile Bakker
Posted on 17 April 2013 in Agile
by Emile Bakker
3 min

Scrum development at Nebu

It is possible that you have heard about Scrum while talking to IT people or Product Managers. Also you may have noticed that what was usually called a Product Manager is now called a Product Owner.
 
Scrum is an interesting development, also for people not directly working with IT. It is not just a different method of process management for the IT people, but it is a revolution in the way of working by, and with, IT departments. Scrum translates into an extremely visible development of functionality and a very high level of engagement of stakeholders.
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