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Nebu’s Market Research Magazine

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Nebu's Market Research Solutions and Services Blog

Eric van Velzen
Posted on 18 March 2016 in CATI
by Eric van Velzen
2 min

The Market Researcher's Guide to the Do-Not-Call Registry

Do-Not-Call (DNC) registers give people a choice about receiving telemarketing calls. That is why Do-Not-Call lists have been established, to increase consumer protection. It allows people to register their phone number to opt-out of unsolicited calls. Now consumers all over the world have the legal right to join a DNC list.

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Eric van Velzen
Posted on 5 February 2016 in CATI
by Eric van Velzen
3 min

How to Be More Productive in Your Call Center With Dialer as a Service

Have you ever wanted to boost your calling capabilities or increase your interviewer productivity? Wouldn't it be great to achieve that without the investment and maintenance?

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Eric van Velzen
Posted on 15 September 2014 in Questionnaire Design
by Eric van Velzen
4 min

Designing a Quantitative Questionnaire: 5 Things You Should Never Do!

In our previous blog post, we talked about a few of the things you should always strive to do when designing a quantitative questionnaire for your market research. We thought we’d follow that post up with some guidelines to help you recognize some of the things that you should virtually NEVER do when designing a quantitative questionnaire.

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Eric van Velzen
Posted on 26 March 2013 in Customer Feedback
by Eric van Velzen
2 min

Customer Feedback: What to Do Once You Have It?

Companies can'’t do without customer feedback: It enables them to communicate with their customer; to learn what is liked and what is disliked; to understand where improvements can be made, and to receive recognition for the service provided. How to get this feedback? Yes, you'’re right, just ask and you know the answer. This can work when you are a local shop, have face to face contact with your customers, and have built up a relationship. But what to do when you are a new venture, or an online company? In that case it can feel impossible to get to know your clients personally, even if you really would like to.

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Eric van Velzen
Posted on 12 March 2013 in Sampling
by Eric van Velzen
2 min

Integration of Market Research in Everyday Life

Imagine checking out of a hotel and receiving, within 10 minutes, (while you are in a taxi) a request to participate in a survey regarding your stay on your Smartphone. This really makes market research an integrated part of the service or product offering to your customers. Integration with these systems means that you can instantly trigger customer feedback on any event that occurs within a business process. 

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