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Nebu’s Market Research Magazine

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Nebu's Market Research Solutions and Services Blog

Posted on 22 June 2016 in Nebu Software
by Eric van Velzen
1 min

Nebu Data Hub Presentation [Video]

Our breakthrough platform designed to enrich your market research process is finally available!

This 1-minute video introduces Nebu Data Hub to you in a flash.

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Posted on 16 June 2016 in Sampling
by Eric van Velzen
1 min

Easy Sample Management with Nebu Software

We all know that respondents are mandatory part of the Market Research process, and finding the right sample for your research is the key. But it's also necessary for market research companies to be able to manage samples.

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Posted on 2 June 2016 in Questionnaire Design
by Eric van Velzen
1 min

Designing a Responsive Questionnaire within Nebu Software

Did you know that within Nebu software you can design a questionnaire that will look good on any device (desktop, tablet, mobile phone)?

We have an online questionnaire for you. Just click here to see and fill out the survey. It will give you an idea about the possibility.

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Posted on 26 May 2016 in CATI
by Eric van Velzen
5 min

Security for Virtual Call Centers

When you work with traditional call centers, you have the benefit of controlling the whole environment from the hardware elements to the services. The challenge occurs when your interviewers work from home. You might feel out of control, especially from a security point of view. This should not necessarily be the case and this is what we address in this article.

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Posted on 23 May 2016 in Nebu Software
by Eric van Velzen
3 min

An Interview with GDCC

GDCC was one of the earlier clients of Nebu. Established in 1998 as a small center servicing Dutch clients, GDCC has evolved into an independent data collection company providing international telephonic fieldwork services to leading market research and consultancy agencies.

We have asked 3 different questions from 3 people with different roles at the company about the Nebu platform.

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Posted on 6 May 2016 in Questionnaire Design
by Ian Roberts
5 min

Designing a Quantitative Questionnaire: 5 Things You Should Always Do!

Questionnaire design is both an art and a science. It entails much more than creating a “tossed salad” of questions and throwing them into a document. Designing market research questionnaires requires the researcher to recognize what an effective rhythm for a survey “feels like”; it requires the ability to balance the objectives of a client – who may want to try to squeeze as many questions and topics possible into the instrument – with the realities of yielding reliable, projectable data. 

Although there are few “absolutes” in life, some do exist.  So here are a few guidelines to help you recognize some of the things that you should virtually ALWAYS do when designing a quantitative questionnaire.

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