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Nebu's Market Research Solutions and Services Blog

Posted on 15 April 2016 in Security
by Eric van Velzen
4 min

SSL as Part of the Service

Nebu's basic principle is to provide a safe and secure environment for our clients, for the personal data, survey responses and market insight information they collect.

Nowadays securing data is one of the biggest challenges for the Market Research Industry. When you keep information online you can't lock it away to be 100% sure that no one else can see it. You need to be aware that during any transfer process both you and your customer might lose control over the data, and over who is accessing it. You need to do everything possible to prevent this from happening. You should secure devices, both on the browser and the hosting side. Unfortunately the pipes of the online world are out of your hands, but don't worry, there is something you can do.

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Posted on 1 April 2016 in Security
by Eric van Velzen
2 min

An Overview of Penetration Testing

The IT security has an important role in the Market Research Industry. Not only does it need to be robust so that fieldwork is completed reliably and on time, but needs to be secure to ensure data collected is accessible and usable by those able to do so, but also so that Personally Identifiable Data is kept confidential. It is essential to secure the data you collect, but sometimes it can cause headaches because of the number of attacks on your data.

First, let me clarify what a Penetration test is and how it usually works.

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Posted on 25 March 2016 in Security
by Eric van Velzen
4 min

3 Main Benefits of Server Maintenance From Security Aspect

In this blog post we will target explaining the importance of server and environment maintenance from security point of view. In our industry security is proven to be a key element and as is, needs continuous attention, instead of assuming that with a one time action proper security level can be achieved. This latest statement can be odd, you can think about why is that? How it can be ruined if once it is made great? Software components can contain bugs, security leaks, which are already there, but has not been discovered yet - when such a vulnerability has been identified and made public, servers or software components with this vulnerability can be easy target.

Therefore Nebu decided to perform more frequent server maintenance: it always has been important to keep servers up-to-date, but we clearly realized that updates have to be frequent enough to increase security and to decrease downtime.

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Posted on 18 March 2016 in CATI
by Eric van Velzen
2 min

The Market Researcher's Guide to the Do-Not-Call Registry

Do-Not-Call (DNC) registers give people a choice about receiving telemarketing calls. That is why Do-Not-Call lists have been established, to increase consumer protection. It allows people to register their phone number to opt-out of unsolicited calls. Now consumers all over the world have the legal right to join a DNC list.

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Posted on 5 February 2016 in CATI
by Eric van Velzen
3 min

How to Be More Productive in Your Call Center With Dialer as a Service

Have you ever wanted to boost your calling capabilities or increase your interviewer productivity? Wouldn't it be great to achieve that without the investment and maintenance?

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Posted on 30 September 2015 in Big Data
by Emile Bakker
3 min

You don't know what you have till you can find it

If I say that in the past 20 years the availability of information has been one of the major game changers, I am sure you will agree. But what information has come available? You will most likely say "about everything". And yes, you are right. Now we all will agree that Google played an important role in that. They made it possible to find it all. I am also sure that Google had no idea on the impact their technology had when they started, nor the users had any idea. But the availability of data only has fueled many businesses over the past 2 decades. You could say you can only start to imagine what you can do with something when you actually can experience it.

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