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Nebu's Market Research Solutions and Services Blog

Posted on 23 September 2015 in Big Data
by Emile Bakker
2 min

Nebu Data Hub Security

You probably heard it before... when working in the Market Research Industry you are frequently confronted with questions like "Can you send me the dataset?". Though this seems to be such a valid and logical question, it also gives you an insight into the typical issues in market research businesses.

This question means that you have to generate a dataset snapshot of a running project. This snapshot is then distributed, and as of that moment, any change in the source of the snapshot (like newly completed interviews, or codings) will not be in the included. This has massive implications on the internal processes of your market research organization, but I talked about it in our previous post.

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Posted on 16 September 2015 in Big Data
by Emile Bakker
2 min

Get the batch out of here!!

Waiting for a file or document is something of the past century. Especially in a business process the transfer of information is one of the major obstacles. Ever since Google Docs (and Office 365) have been around we all have learned that collaborate (parallel) access to a document works far better than single (serial) access.

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Posted on 9 September 2015 in Big Data
by Emile Bakker
6 min

Big Data: From "Buzzword du Jour" to Critical Strategic Tool (Part 2)

As we learned in our previous blog post, approximately 2.5 trillion million bytes of data are collected - both actively and "passively" - on a typical day here on Planet Earth. (To give you some perspective on the magnitude of that figure, 2.5 trillion million equals 1 quintillionA or 1 x 1018.) And as we continue to develop additional data touch points to add to those that already intersect with our lives each day, such as sensors, retail checkout registers, social media, and RFID tags, the amount of data we collect will just continue to expand exponentially.

 

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Posted on 2 September 2015 in Big Data
by Emile Bakker
4 min

Big Data: From "Buzzword du Jour" to Critical Strategic Tool (Part 1)

Collectively, we humans create about 2.5 quintillion (US1bytes of data per day; much of this data is created in a "passive" manner, through the myriad data collection and data retrieval sources that we encounter daily. It's not surprising when you think about the growing number of data touch points we have today: Sensors, retail checkout registers, social media, RFID tags .. you name it; it's collecting data. And these devices and sensors continue to proliferate daily.

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Posted on 26 August 2015 in Big Data
by Emile Bakker
4 min

What Makes "Big Data" BIG?

For those who are employed in a business that "touches" data somehow - whether their company collects data, analyzes it, transmits it, or stores and protects it - "Big Data" is likely a term that has, over the past year or two, risen to the fore of their consciousness. Every component within a company that, for example, manufactures and sells ice cream in its own stores - from the R&D team that develops new flavors, to the marketers who decide which flavors to promote most heavily, to the financial analysts who determine the profitability of each retail location - is very likely a candidate to enter the world of Big Data.

 

And for those of us in market research, whose livelihoods are immersed an endless cycle of data collection, analysis, transmission, and storage, Big Data has become an inescapable vortex that promises to become more and more integral to the market research process as supplier familiarity increases.

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Posted on 10 August 2015 in Customer Feedback
by Ian Roberts
4 min

How to Close the Feedback Loop to Improve Customer Satisfaction

In our recent blog, Improving Satisfaction by Closing the Feedback Loop, we discussed loops to improve the overall customer experience. There are three ways your customer satisfaction measurement program can support a closed feedback loop:

  • First, identify your moments of truth and integrate measurement across them.
  • Second, automate the process from start to finish.
  • Third, act on the information to improve customer satisfaction.

Many companies become unhappy with their customer satisfaction programs because they don't get information that leads to improvement. Using the closed feedback loop approach avoids this situation and helps to build a customer-focused approach to continuous improvement.

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