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Nebu's Market Research Solutions and Services Blog

Posted on 25 March 2021 in Big Data
by Csanad Kolcsei
6 min

Understanding consumer choices with MaxDiff surveys

What is MaxDiff, or as some other sources may refer to it, Maximum Difference Scaling, or Best-Worst Scaling? Simply put, it is a survey research technique used to determine preferences between a predefined set of items. By analyzing MaxDiff survey data, we can draw conclusions such as which one is the most/least preferred or rank them.

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Posted on 23 February 2021 in Big Data
by Csanad Kolcsei
6 min

Collecting, analyzing and visualizing time-series data with Nebu and R

In this blog post, I will dive deeper into the time-series. Time series data help to determine if a time-based trend exists and that knowledge can be used further, to predict future consumers' behaviors. I would like to share with you some of Nebu's good practices and tips on collecting and analyzing such data. I will also show you some ready-to-use visualizations that you can apply using Nebu.

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Posted on 16 February 2021 in Nebu Software
by Malgorzata Mleczko
4 min

Rybbon’s Points-to-Rewards Solution Integrates with Nebu’s Panel Management Platform

Nebu and Rybbon have entered into a partnership to leverage the power of automated rewards for panel members.

Successful panels rely on productive, lasting relationships with panelists. With points-to-rewards, panel managers can incentivize their panel members to take desired actions, such as submitting a profiling and  research surveys or inviting a friend to register. Panel members complete these actions and accumulate points over time, and when a set threshold is reached the points can be redeemed for desirable Rybbon rewards. Rybbon’s extensive catalog includes e-gift cards from top brands like Amazon, prepaid Visa and Mastercard rewards, and e-donations. The platform streamlines the global delivery of these rewards by curating choices based on a panel member’s country and currency.

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On top of helping to keep panel members active and engaged, the new integration holds multiple benefits also to panel managers. Let's see, shall we?

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Posted on 31 December 2020 in CSR
by Malgorzata Mleczko
3 min

Creating a bright future together with Nebu customers

Almost 3 years ago Nebu partnered with EcoMatcher, the world’s first technology platform that makes tree planting as easy as ever before. An action we still cherish, a relationship still flourishing, and a cause we still fully embrace. The great thing about it is that the cause is globally recognised and thus finds broad acceptance. Secondly it is easily applied within our day-to-day business. Our involvement is twofold.

On the one hand, based on the usage of Nebu Dub InterViewer system, we keep adopting newly planted trees on behalf of our customers. So far we have planted 1650 trees and, of course, we're not stopping there. 

ShakeHands

On the other hand, by integrating Dub InterViewer and Nebu Panel Manager with EcoMatcher we enable Nebu users to offer such a unique, meaningful and socially responsible reward for completing a survey like a newly planted tree to their respondents or panel members. No plastics, no tool expenses, no physical stock and no transportation costs.

Now let's look into the impact of the Nebu's forest that we keep growing together with our customers, thanks to their usage of the Nebu Data Suite!

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Posted on 9 December 2020 in Nebu Software
by Malgorzata Mleczko
2 min

The hottest Nebu news of the second half of 2020

Perhaps 2020 is one of the most challenging and strange years in our lifetime. We all are deeply involved in dealing with the global pandemic, both on the business and the personal aspects. We've been in several lockdowns, with days and days of isolation, struggling to overcome many obstacles.

For Nebu, the main focus in this passing by the second half of the year was to support our customers in these challenging times. Among the hottest news, you will find new functionalities, tools, and solutions to support our Nebu Data Suite users.

Among many, we have launched an application that helps you to build and maintain an active panel and a CATIweb tool that allows you to add qualitative aspects to CATI interviews, even more important now, when you cannot meet face to face with your interviewees. We have prepared an extensive "Quickstart to R" package to support users embarking on their R journey. You will also find inspirational, interactive questionnaires that will catch the attention of everyone and new developments in Nebu's dashboarding solution.

 Let's take a look, shall we?

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Posted on 31 July 2020 in Big Data
by Csanad Kolcsei
5 min

R applied to Market Research: Using R Markdown to auto-generate multiple document types (reports, overviews, presentations and much more)

R Markdown is a very popular choice in the field of marketing research. This package is widely used for creating automated reports and presentations for clients because it can execute R code during the rendering of a document. 

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Posted on 9 July 2020 in Online Survey
by DataExpert
less than 2 min

How to make market research surveys attractive to gen Y and gen Z?

One of the biggest challenges of market research agencies is to make their surveys attractive to the generation Y (born after 1980) but mainly to generation Z (born after 1995).

As for the shopping power, the political and economic influence of these generations are getting stronger, ignoring their opinion would be a fatal mistake.

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So how to make market research surveys attractive to gen Y and Z?

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Posted on 6 July 2020 in Big Data
by Csanad Kolcsei
4 min

R applied to Market Research: Generate editable PPTs using R

R is growing to become the most efficient way to work with (big) data. With R being an integrated part of our Nebu Data Hub, we want to spread the news and bring some of those powerful capabilities that R has to offer, closer to everyone in the fieldwork and market(ing) research industry.  

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R offers many ways to improve internal processes and increase its efficiency; It can, for example, be used to generate PowerPoint presentations. Once an R code is created (internally or outsourced), it runs on a live data stream, and can deliver new editable files to relevant people eg. research executives, operations manager, etc for their further usage and processing, fully scheduled to meet your requirement.

Let’s take a look into details, shall we?

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Posted on 23 June 2020 in CSR
by Malgorzata Mleczko
4 min

The hottest Nebu news of the first half of 2020

The summer season is upon us, which means that we're halfway into 2020. It has been a challenging half of a year for all of us. With the global pandemic shredding lots of plans into pieces, it is not uncommon to get stuck into a negative mindset. Despite the challenges, we decided to look at this first half of a year with a fresh eye and focused on what it meant for Nebu's team and our customers. We took some time to revisit what we have accomplished so far. It's been a period filled with fruitful cooperations, launching new powerful functionalities, vertical solutions, and engaging more in promoting socially responsible market research. Let's take a look, shall we?

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Posted on 16 June 2020 in CSR
by Blanka Galne Biro
6 min

The impact of 100WEEKS' project in an eye of a Nebu insider

Nowadays, the concept of social responsibility seems to be more prevalent than ever before. We are non-stop being confronted with harsh predictions and dark prophecies about what will happen to our world, the generations' responsibility for their actions, and even more so, about the apparent lack of awareness and consideration, planning and action around securing the future for our children and the generations to come.

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Posted on 20 May 2020 in CATI
by Malgorzata Mleczko
7 min

Facilitating (remote) working of a call center

Nebu solutions are created to accommodate remote working. In its origins, the aim has been to support the creation of a virtual call center for clients working internationally, with offices spread even between continents. In the time of Covid-19, our solutions will provide a smooth workflow and business continuity of a call center with employees working from the safety of their own houses. The tools are fully covering the needs of various roles in the organization. All employees, from CATI interviewers and supervisors, through scripters, data processing teams, can work from home with full capacity.
 
WhyNebu
If you are looking to move your fieldwork processes to remote working, Nebu will undoubtedly be of help to you. There are two key pieces of information I would like you to be aware of. First of all, in principle, it makes no difference whether we set up a workstation for an interviewer sitting in a call center or at home (also in case of having an on-premise Nebu system). Secondly, since all tools are entirely web-based, any employee can continue their work provided they have access to a web browser and internet. Now, let's take a look in more detail how exactly Nebu can help you keep up efficient fieldwork, high productivity, quality control, and data processing of your completely remote CATI call center.

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Posted on 11 May 2020 in Customer Feedback
by Malgorzata Mleczko
4 min

CX360: An end-2-end solution for continuous measurement of Customer Experience

Earlier this year Nebu has launched a comprehensive solution to help you and your clients capture customers’ thoughts or feelings about brands, products, or services. With the CX360 solution, you can measure and evaluate your performance, actions and instantly draw sharp insight to drive your business to success. 

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Comprehensive, robust, fully GDPR compliant and user-friendly, the solution allows you to use a fully automated CX flow. Your CX questionnaire can be of any complexity and even offers you an option to close the feedback loop with telephone follow-ups. 

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Posted on 6 May 2020 in CATI
by Malgorzata Mleczko
9 min

An InterView With: Sanne Krom (GDCC) on conducting global CATI operations - part 2

In this blog post we continue the conversation with Sanne Krom (GDCC). In part 2 (of 2), among many topics, we are touching upon productivity and quality control in CATI operations on a global scale.

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CATI Interviewers at the GDCC office in Rotterdam 

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Posted on 24 April 2020 in CATI
by Malgorzata Mleczko
4 min

An InterView With: Matt Coulling on the coronavirus impact on DJS' operations

Across the globe, companies are dealing with the COVID-19 pandemic. The coronavirus crisis affects us all, regardless of the industry, and the market research industry is no exception. The conduct of quantitative and qualitative market research has been massively impacted. Curious about how fieldwork and market research companies are dealing with this situation, we are asking some of our clients and partners to tell us how they are doing and adapting to this new and extreme situation. Read more for an interview with Matt Coulling, Operations Director at DJS Research. 

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Posted on 22 April 2020 in CATI
by Malgorzata Mleczko
9 min

An InterView With: Sanne Krom (GDCC) on conducting global CATI operations - part 1

Recently I had a pleasure to visit GDCC's Rotterdam office. Seeing one of their biggest CATI centers live and in action was an impressive experience. The afternoon lead to inspiring conversation with Sanne Krom, one of the founders and Managing Partner, about the realities of CATI operations on a global scale. Read more for the first part of the interview.

GDCCstandGDCC stand at Research & Results, Munich 2019, from left: Otto van Linden (Nebu), Yaron Brenman (Savanta), Sanne Krom (GDCC), Suzana Arsovska-Mitrevska (GDCC), fot. Eric van Velzen (Nebu)

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Posted on 12 December 2019 in CSR
by Malgorzata Mleczko
4 min

The hottest Nebu news of 2019

As the year is slowly coming to an end, we took a moment to revisit the highlights of 2019. A period filled with fruitful cooperations, launching new powerful functionalities, vertical solutions and engaging more in promoting socially responsible market research. Let's take a look, shall we?

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Posted on 19 September 2019 in CSR
by Malgorzata Mleczko
4 min

Nebu at ESOMAR Congress 2019

Last week Nebu attended ESOMAR Congress with a very special initiative: Promoting tree-planting in Market Research. We didn’t offer any takeaway gadgets at the booth, but on behalf of each of the delegates, we adopted a tree. Read on to learn what that means...

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Posted on 17 July 2019 in CSR
by Malgorzata Mleczko
4 min

Tree planting is enough to reverse global warming

Planting billions of trees across the world is by far the biggest and cheapest way to tackle the climate crisis, according to scientists, who have made the first calculation of how many more trees could be planted without encroaching on cropland or urban areas.

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Posted on 11 July 2019 in Nebu Software
by Malgorzata Mleczko
3 min

Collect, manage and utilize all your research project data

If you ever found yourself thinking, "How else can Nebu help me?" or want to understand the full scope of possibilities offered by Nebu Data Suite this blog post is for you!

For over 25 years, Nebu has been known for offering the most powerful and flexible CATI system, these days Nebu has extended its offering to provide clients with software to support the complete chain of marketing research from collecting, through managing to utilizing all primary and secondary data.

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Posted on 21 May 2019 in Customer Feedback
by Zanna van der Aa
4 min

Reducing the Risk of AI in Customer Experience Research

You cannot read about any trends in customer experience, without reading about the huge potential of artificial intelligence (AI). There is not a CX tooling company that is not promoting its AI capabilities. Nebu Data Hub also offers support in creating AI on top of your Nebu Dub InterViewer questionnaires. 

AI and CX research

Is AI the way to go in CX research?

In this blog, Zanna van der Aa, for 20 years in the customer experience field, shares her views on why most current AI applications in CX research can lead to wrong conclusions on what your customers really need. And what you can do to maximize the value of AI by tweaking where and when you use it. Let’s start with the CX in a 1 Minute video summary of this blog:

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Posted on 17 May 2019 in Online Survey
by Malgorzata Mleczko
less than 2 min

The interactive map plugin for single and multiple answer questions

For most people, sight is the dominant sense, so when it comes to delivering information, we tend to respond well to when it is served visually, for example on a map.

People like maps. They bring good connotations and help to make sense of things, the surrounding. They stimulate both sides of our brain: the right side that’s creative, intuitive and visual, and the left side that’s logical, rational and analytical. It’s this neat combination of utility and beauty that's why we find them so captivating.

To provision those needs, and to help you keep questionnaires engaging and fun you can use the interactive and responsive maps in your online surveys.

A Map Picker plugin implemented in one of Nebu's questionnaires

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Posted on 2 May 2019 in Data collection
by Malgorzata Mleczko

Use case: Increasing the profitability of a continuous customer feedback study by applying auto-translations of open answers

Reflect SE, a market research consultancy based in Stockholm and Nebu's long-term business partner got approached by a company seeking support for a challenging, continuous, multilingual customer feedback study. The target group is immigrants speaking in a variety of languages...

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Posted on 14 February 2019 in CATI Interviewing
by Malgorzata Mleczko
2 min

TCPA compliance is more than Manual Dialing

With the industries’ stringent security and data protection requirements to where the data should or should not reside, the need for compliance with local regulations Nebu now offers US-based hosting and a TCPA compliant dialer.

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Posted on 22 January 2019 in Online Survey
by Malgorzata Mleczko
2 min

Top10: The most popular blogs of 2018

Happy 2019! We’d like to wish you a very prosperous, restful and joyous year!

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Posted on 10 December 2018 in Online Survey
by Malgorzata Mleczko
less than 1 min

It's almost Christmas...

The nights are getting longer, the "cember" is in the month, you cannot walk 10 yards without tripping over an elf, and the threat of mistletoe seems to lurk around every corner... 

This can only mean one thing:

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Posted on 4 December 2018 in Online Survey
by Malgorzata Mleczko
2 min

Live data stream between Dub InterViewer and Nebu Reporter - a demo case

Reporting is an essential part of running any market research company. I'm talking about both the external reporting to End Clients and internal for CATI/Ops Managers, Account/Project Managers, and Research Executives for quality control purposes.  

As a  market researcher, you’ll want to drive action by providing (detailed) information to End Clients. Because, at the end of the day, your clients need to be getting a return on their investment: research conducted by your organization, so you can underpin their business decisions by delivering actionable insights available at the exact right moment, or even better: in real-time. And of course, preferably in an efficient manner, without a lot of manual work!

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This demo case is a simple way to show you what I mean, and a snippet of how seamless Nebu Dub InterViewer and Nebu Reporter can work together...

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Posted on 30 October 2018 in Data collection
by Eric van Velzen
6 min

ScaleUp Summit 2018

Twice a year, Verne Harnish, founder of Gazelles, Scaling Up and the Entrepreneurs’ Organization, holds this amazing summit. Entrepreneurs, CEOs and their leadership teams come from all around the US and abroad to attend two days of inspirational talks by entrepreneurs, celebrities and many other exceptional guests.

ScaleUp Summit 2018 welcome

Let me first tell you why I was there...

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Posted on 8 October 2018 in CATI
by Malgorzata Mleczko
6 min

Efficiency gains by fieldwork dialer mode

When it comes to optimizing fieldwork, probably half the promises you were made before were never kept. Within Nebu, as a supplier of software for quantitative marketing research, we only trust data! As a marketing researcher, I think you do too! So, instead of making big promises regarding lowering your costs, I'd like to talk numbers and present a data-driven investigation into how adding Nebu’s Dialer as a Service to your data collection tool, Dub InterViewer, influences work efficiency and finances at your call center.

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Posted on 17 September 2018 in CATI
by Eric van Velzen
3 min

Reducing costs in your call center with Dialer as a Service

Have you ever wondered how to keep high agent productivity while decreasing costs in a call center? Adopting the right fieldwork dialer is key!

Wouldn't it be great to achieve that without the investment and further maintenance? With Nebu you can. Interested? Keep reading!

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Posted on 6 September 2018 in CATI
by Edit Halasz
2 min

How a hosted dialer can increase interviewers productivity | FREE White Paper

In today's highly competitive fieldwork marketplace reducing overall costs of conducting market research is key to success.

There are many dialing options to use with your call center. Picking the right one is an art in itself, and there are quite some aspects to consider. It is essential to: 

  • Understand the difference between soft and hard dialers;
  • Know the advantages and disadvantages of various dialing modes;
  • Examining dialer costs and benefits;
  • Considerations regarding a number of interviewers and sample records.

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Posted on 14 June 2018 in 25years
by Eric van Velzen
6 min

Nebu's 25 Years #4 - Independence and Growth

Growth and getting independent again

In the years after joining SSI (described in the previous post), all focus was on growing Dub Knowledge. As mentioned, the development team had grown exponentially and the cooperation with SSI was intense and fruitful. In 2012 it was time to make some choices, which led to the sale of Dub Knowledge to SSI, who have been further developing it for their own worldwide expansion. We are extremely proud to have developed the system that the largest panel provider of the world is using day in day out for their operations.

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Posted on 31 May 2018 in 25years
by Eric van Velzen
6 min

Nebu's 25 Years #3 - Innovations

The growth of online surveys


Online surveys were growing rapidly, and as we developed both call-center surveys also web-based, we had a huge advantage on our single basis for both. Multi-/mixed mode surveys were implemented right from the start. In the early days, we even did all advanced behavior using Javascript, which, unfortunately, was later replaced by Flash. How weird and unexpected was it, that later on Flash was killed by Apple and JavaScript-based plugins became the de facto solution again?

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Posted on 24 May 2018 in GDPR
by Malgorzata Mleczko
1 min

GDPR Knowledge Test

How much do you know about GDPR?

Assess your knowledge on the GDPR by taking this Nebu survey!

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Posted on 15 May 2018 in 25years
by Eric van Velzen
6 min

Nebu's 25 Years #2 - Choices, choices, choices

Last week you were able to read how Fred and I met and how we started with the idea to develop on the Apple Newton. This week I would like to continue our journey and tell you how we started and changed our path into Market Research.

The start

As I was still in the military service, we quickly got our cooperation going: I started developing in my ample free time. In the spring/summer of 1993, Nebu was born!

The business for the sales applications was pretty successful, having clients like a Dutch lingerie sales organization, Massey Ferguson and Range Rover as clients. We soon needed more capacity for software development and were extremely lucky to run into a 400 and 800-meter sprinter, a tall skinny guy. In December 1994 Jan Raaphorst joined Nebu. And guess what? Next year we celebrate Jan being with us for 25 years!

A picture from Nebu's archive: Mustapha, Eric, Jan

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Posted on 7 May 2018 in 25years
by Eric van Velzen
4 min

Nebu's 25 Years #1 - How it all started

2018 is an important year for all of us here at Nebu. The company turns 25! On Thursday, June 14 we are organizing a party to celebrate this great event! Everyone who is or has been part of the Nebu journey will be invited, so please keep an eye on your post box! 

Nebu's anniversary gave me an opportunity to reminisce about the events of a quarter of a century. In a series of blog posts, I’d like to take you on a trip down memory lane and tell a little bit more about how we started, how we came into Market Research and about some of our highs and lows.

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The first Nebu office, located in Fred's house in Uitgeest

It was in 1993 that Fred and I started working together. A long time ago, but I still remember this as if it were yesterday. Just in case 1993 doesn't mean as much to you as it does to me, I'd like to bring up a few iconic events that happened that year. In 1993:

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Posted on 4 May 2018 in GDPR
by Zoltan Szuhai
4 min

GDPR - Market Research Implications #3 - CAPI, Mixed-mode, Mode independent projects

In a series of three blog posts we're considering implications of the GDPR in regards to marketing research industry. The previous two blog article touched upon how GDPR might influence conducting CATI and WAPI interviews. In this one I'd like to ponder on how the new legislation may affect conducting CAPI surveys, as well as Mixed-mode studies and mode independent research projects.  

GDPR_CAPI_Implications

Mode specific considerations: CAPI

As CAPI mode is a personal (F2F) interview, it gives a chance for collecting different type of data than in WAPI or CATI mode, that also needs different handling:

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Posted on 1 May 2018 in GDPR
by Zoltan Szuhai
2 min

GDPR - Market Research Implications #2 - WAPI

In a series of three blog posts we're considering implications of the GDPR in regards to marketing research industry. The previous blog article touched upon how GDPR might influence conducting CATI interviews. In this one I'd like to ponder on how the new legislation may affect conducting WAPI surveys. 

GDPR_WAPI_Implications

Mode specific considerations: WAPI

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Posted on 26 April 2018 in GDPR
by Zoltan Szuhai
4 min

GDPR - Market Research Implications #1 - CATI

As you could read in our previous blog post, the EU GDPR affects all companies, that deal with data of EU citizens. Every company needs to be aware their data flows, whether it is related to ‘generic’ customer data, or data is collected for well defined purposes.

Having an overall data-flow, attached to the company procedures in practice, will be your biggest help pinpointing risks, vulnerabilities, or improvement possibilities. Having said that, it has to be one of the very first steps, describing the INs and OUTs of all your data you need to deal with.

Next, and two of the most important, steps are classifying the data, and your role related to it - this requires continuous attention from your staff, as soon as new processes are established, that affect the data-flow. In our previous blog post we described the roles and data classification types. Not all data requires attention - this though sounds to be a case easy to deal with, you still need to guarantee, that a certain point you do not start mixing this data with personal identifiers or sensitive data. For the data, that you need to handle with high attention, the following factors have to be considered:

  • in what format that data exists (do not allow yourself to merely focus on data sitting in databases, as there are files, emails, documents, tables around and this is still just digital data, there can be data on paper as printed lists, in sound recordings, etc)
  • How is the data transferred between destinations, does the transfer method have the appropriate characteristics in terms of security, control and accessibility
  • storage location chosen
  • who can access the data in each destination
  • who is accountable for the data in each destination
  • lifecycle of data - when does it appear in your system, how and when it can be removed, or whether removing is an option at all

This list may look a bit abstract at first glance, but let’s examine some market research practices (without the aim of completeness) per different mode, and pinpoint challenges from these aspects.

GDPR_CATI_Implications

Mode specific considerations: CATI

CATI interviews can start on two different paths:

  • start with an RDD (or semi-RDD) sample
  • start with a ‘normal’ sample

In both cases, you can end up in a few “feels tricky” situations. First and most important, is that you need to be aware of laws, that apply to your activity. This includes whether or not RDD sample is allowed to use at all, and also indicates, if do not call lists (blacklists) have to be applied.

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Posted on 26 March 2018 in GDPR
by Wouter Eijben
3 min

Nebu Dub InterViewer in light of the GDPR

After publishing our previous blog post (about a new Nebu Dub InterViewer functionality helping users to comply with the upcoming GDPR), we've received a lot of inquiries regarding solutions that already exist in the system, and future developments to be released to clients before 25th of May 2018, when the new legislation comes into force.

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First of all, we've made the GDPR a priority from Dub InterViewer development point of view. We've analyzed the requirements and obligations of the legislation with regards to the marketing research industry, which has resulted in a list of (planned) developments, as part of our release cycle before May 2018. In summary, this boils down to:

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Posted on 21 March 2018 in CSR
by Malgorzata Mleczko
3 min

Nebu & EcoMatcher - Celebrating the International Day of Forests 21 March

Today we're celebrating the first day of spring! But it's not the only reason to celebrate. Perhaps you didn't know that the 21st of March is also the International Day of Forests was established on the 21st day of March, by resolution of The United Nations General Assembly.

Each year, more than 13 million hectares (32 million acres) of forests are lost; an area roughly the size of England. As go the forests, so go the plant and animal species that they embrace – 80% of all terrestrial biodiversity. Most importantly, forests play a critical role in climate change including global warmingdeforestation results in 12-18 percent of the world's carbon emissions – almost equal to all the CO2 from the global transport sector. 

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Together with EcoMatcher we've prepared something special to help the marketing research industry greening the world, tree by tree, survey by survey. 

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Posted on 19 March 2018 in GDPR
by Jan Raaphorst
4 min

GDPR in Marketing Research: Remove respondent data automatically upon completing a survey

In the previous two articles posted in the GDPR category on Nebu's blog, we've covered the high-level overview of what the GDPR requirements and principles are. Now, let's dive into more specific, product-driven details.

More and more, clients ask us about Nebu Dub InterViewer's functionalities supporting them in complying with the upcoming GDPR legislation. One of the frequently reoccurring inquiries concerns removing respondent data from the project. 

When the respondent completed the interview, and a project is not a longitudinal study, often there is no use anymore for the client to keep the respondent data. In the light of GDPR removing or anonymizing that data even becomes a necessity.

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In such case, it makes sense that the respondent data is 'disconnected' from the answers by removing the personally identifiable information from the sample data. Let's see how Nebu Dub InterViewer handles that for you.

Indeed, the functionality we're introducing in this blog post is one of key elements of complying with the GDPR as it fulfils four of six GDPR principles. Having an ability to set up an automated flow on how sample data will be processed in a project upfront will help fieldwork and marketing researchers adhere to:

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Posted on 6 March 2018 in CSR
by Malgorzata Mleczko
4 min

Nebu & 100WEEKS - Tablet-based Pop-Up call center - Kigali (Rwanda)

In the previous blog post, we've introduced 100WEEKSan inspiring Dutch non-profit organization helping women in Africa to get out of extreme poverty. Since 2015 they have already helped 240 women and are successfully proceeding with next projects. We (Nebu) are supporting this amazing social responsible initiative by providing 100WEEKS with Nebu Dub InterViewer to facilitate the data collection processes. It is great to see how they have been able to use Nebu's tool to the reality of the challenging African environment!

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100WEEKS together with the local fieldwork team have set-up a tablet-based Pop-Up call center and are proceeding with the first interviews! The local program manager Fabrice (on the right) together with four interviewers (from left to right: Maureen, Lucie, Benign, Maliza) are calling women regularly to hear how they are doing and to collect data thereon. 

Data collection is an important part of the project as Johannes (in the middle of the picture in the front of Jeroen, 100WEEKS' co-founder) needs to measure the impact of the program on the lives of 100 women taking part in the project.

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Posted on 9 February 2018 in GDPR
by Pauline Besnier
6 min

What is GDPR? - Requirements, Principles, & deadlines - Guide | Nebu

In the previous post, we explained what the main new roles introduced by GDPR are and what the impact of the new legislation is. Now, let's dive into more details.

Who is concerned?

Everyone!

If you process EU citizens data as part of your activity, regardless whether that processing occurs in or out of the EU, then the GDPR applies to you. Bear in mind that employee data and customer data ARE personal data. And the simple fact of storing that data is considered a processing activity.

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Six principles of the GDPR 

The GDPR is not simply a ticking boxes process to avoid a big fine. It is principles driven and aim to change the way we perceive and treat personal data. There are six principles, listed below:

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Posted on 6 February 2018 in Big Data
by Malgorzata Mleczko
4 min

R in Marketing Research | 2018 Trends

R has gained massive popularity in the past decade as the tool of choice for a wide variety of data analysts. The language is used as part of the data analysis toolchain in some of the biggest companies in the world. The former Revolution Analytics listed up some of the companies that work with R. That list looked impressive already in 2014 including Facebook, Google, Twitter, Monsanto, the FDA, Lloyds, Credit Suisse. Airbnb joined the club in 2016.  

R usage continues to grow (Rexer).jpg

There are a few organizations that regularly monitor and publish reports on trends in the data science world. To fully grasp the importance and potential of R in marketing research it makes sense to mention a few key metrics of the most influential industry reports.  

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Posted on 6 February 2018 in Big Data
by Malgorzata Mleczko
4 min

Why R for marketing research? - 6 reasons to use R | Nebu

R first appeared in the 1990s in New Zealand, as an implementation of the S statistical programming language. R was written by statisticians, with statistics and data in mind. It is a perfect choice for data analysis, statistical modeling, simulation and graphics. Even though these are key distinguishing features of R, the language provides some other powerful features we will mention below.

RappliedtoMR-min.jpg

Statistics and data in the DNA

R allows you to manipulate (e.g., subset, recode, merge) data quickly.  Some R packages have been designed specifically for these purposes, e.g., dplyr. Typically, a majority of the time spent on an analysis project is spent on the analysis—preparing the data.  R is much adept and efficient in data preparation. Collected data often requires many steps in data processing to be ready for analysis, so R is ideal.

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Posted on 15 December 2017 in GDPR
by Wouter Eijben
4 min

GPDR for marketers - Marketing research - Complete Guide | Nebu

Most likely, you have heard about upcoming new legislation in relation to the processing of personal data. This General Data Protection Regulation (GDPR) will be in effect per May 25th, 2018, and has a big impact on Market Research, as well as other industries.

In many market research projects, personal data is being collected, which means you have to have a basic understanding at least, of what GDPR entails. In this article we want to inform you about steps you can take to ensure you comply with the new legislation, to avoid potentially high penalties.

GDPR ready.jpg


What is the GDPR?

The General Data Protection Regulation (GDPR) is a regulation by which the European Parliament, the Council of the European Union and the European Commission, intended to strengthen and unify data protection for all individuals within the European Union (EU). The GDPR aims primarily to give control

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Posted on 6 December 2017 in Big Data
by Frank Sibbel

5 Steps to Get The Most of Your Organization’s Data

Often, the information that can help answer certain specific questions (churn, cross &-upselling and employee flow) already exist within the company, hiding in plain sight.

Sherlock2-min.jpg

It is often a challenge leveraging  data about your  customers or employees for insights to answer questions. If companies could improve their data practices at five important stages, they could become much more effective in solving some of the most pressing problems they face. We think the following steps are important. 

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Posted on 27 November 2017 in CSR
by Malgorzata Mleczko
4 min

100WEEKS & Nebu changing lives - Social responsibility

For more than one billion people currently living in extreme poverty, life is an everyday struggle. Many of them know very well how to escape poverty but lack the opportunity to realize their potential. 100WEEKS provides one hundred weeks of coaching and financial support for women in Africa. Their mission is well captured by their tagline “Temporary Cash for Permanent Change”. 

100WEEKS has inspired Nebu to officially launch its Social Responsibility Program. Nebu is supporting the organization by providing market research tools to measure the impact of their upcoming project in Ghana. 

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Posted on 3 April 2017 in Agile, Big Data
by Ian Roberts
1 min

What makes market research agile? [FREE ebook]

Download our FREE ebook based on the paper Re-embedding Market Research into the Business Decision making process by Ian Roberts & Emile Bakker presented at Seventh International Conference, Are We There Yet? Where Technological Innovation is Leading Research, The Association for Survey Computing, 8-9 Sept 2016, University of Winchester, UK.

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Posted on 14 March 2017 in
by Eric van Velzen
4 min

R alternative for SPSS?

Nebu together with Dutch MOA and British MRS has launched a series of R-scripting training designed for market researchers and data analysts. 

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Posted on 5 January 2017 in CATI
by Ian Roberts
4 min

Why Is CATI Making a Comeback? [Free Ebook: A Guide to CATI Research]

In a previous blog post, we took a quick look back at the early days of the CATI research methodology, and discussed how and why it is making a comeback in market research after being displaced for a time by online approaches. As we discussed in that post, CATI – Computer Assisted Telephone Interviewing – represents one of the first attempts to merge technology with the market research interview process.

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Posted on 4 November 2016 in Nebu Software
by Eric van Velzen
3 min

[Case Study] Online survey, geolocation data, real-time insights - Nebu Data Hub in action!

Recently, I was approached by a former business partner, Kees de Jong, a Board Member at NLGroeit, an initiative to provide entrepreneurs peer support. During our meeting, he explained the new initiative and some of the challenges the organization faced.

The scope of the project was clearly going beyond traditional market research: NL Groeit needed to conduct an extensive online assessment, based upon feedback from experienced entrepreneurs, coaches and trainers, and to enrich this data with geolocation based information, such as IP addresses and then provide, automatically, actionable insights for their members to develop and grow themselves, and their organisations. Asked if Nebu could help, I proudly answered "Yes, let's do this. We can deliver the exact data you need."

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Posted on 21 October 2016 in Sampling
by Eric van Velzen
4 min

Sample and Survey Quality in Market Research

Sooner or later, every market researcher meets the need to examine the quality of their providers' data - to have it confirmed that the participants are unique, real and engaged.

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Posted on 11 October 2016 in Sampling
by Eric van Velzen
3 min

How to Deliver The Highest Level of Data Quality

Nowadays your company's reputation is one of the most important success factors. We know you have the responsibility towards your clients to deliver the highest level of data quality. With TrueSample, you can verify your respondents and reduce the chance of any fraud impacting the outcome of your work.

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Posted on 8 September 2016 in Agile
by Eric van Velzen
1 min

Market Research Disrupted

I'm happy to announce that the article written by Emile Bakker, Head of Product at Nebu, got published in the September issue of Online MR Magazine. Would you like to know how Market Research got disrupted? Download the Issue and read Emile's article! 

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Posted on 16 August 2016 in Agile
by Emile Bakker
4 min

Agile is hitting Market Research

In the past few years 'Agile' became a new Buzz word in the Market Research Industry. As in many other disciplines the principle of Agile, as originally defined for software development by Jeff Sutherland et al. in 2001, offers great new opportunities. With this article, I will try to explain why this presents one of the biggest opportunities for our market today.

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Posted on 10 August 2016 in Sampling
by Eric van Velzen
1 min

How to Send And Track Emails Directly in Your Sample

Email management is a key factor in the success of market research projects. To make it better, you need to measure your email campaigns. But how to do that?

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Posted on 25 July 2016 in Online Survey
by Emile Bakker
2 min

Using QR Code in Surveys [Free QR Code Generator]

Back in 2012, QR codes had the time of their life. They certainly became accepted methods of gathering information, sharing videos and brochures, or launching websites.
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Posted on 14 July 2016 in Nebu Software
by Eric van Velzen
2 min

How to Conduct Point of Sale & On-site Research

Conducting research at exhibitions or events is a common practice because you have the chance to meet face-to-face with your clients or prospects and to find out more about their needs.

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Posted on 12 July 2016 in Questionnaire Design
by Eric van Velzen
2 min

Responsive Questionnaires Designed without Any Technical Knowledge

Did you know that within Nebu Software you are able to edit the stylesheet of your responsive template without any CSS knowledge?

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Posted on 28 June 2016 in Online Survey
by Eric van Velzen
4 min

How to Improve Web-Response Rates

May we ask your opinion?

Who hasn't read this sentence before? It doesn't matter where you go, nowadays you are asked for an opinion everywhere on the web. For some it is a way to express their opinion, for most it is a sheer annoyance.

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Posted on 22 June 2016 in Nebu Software
by Eric van Velzen
1 min

Nebu Data Hub Presentation [Video]

Our breakthrough platform designed to enrich your market research process is finally available!

This 1-minute video introduces Nebu Data Hub to you in a flash.

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Posted on 16 June 2016 in Sampling
by Eric van Velzen
1 min

Easy Sample Management with Nebu Software

We all know that respondents are mandatory part of the Market Research process, and finding the right sample for your research is the key. But it's also necessary for market research companies to be able to manage samples.

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Posted on 2 June 2016 in Questionnaire Design
by Eric van Velzen
1 min

Designing a Responsive Questionnaire within Nebu Software

Did you know that within Nebu software you can design a questionnaire that will look good on any device (desktop, tablet, mobile phone)?

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Posted on 26 May 2016 in CATI
by Eric van Velzen
5 min

Security for Virtual Call Centers

When you work with traditional call centers, you have the benefit of controlling the whole environment from the hardware elements to the services. The challenge occurs when your interviewers work from home. You might feel out of control, especially from a security point of view. This should not necessarily be the case and this is what we address in this article.

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Posted on 23 May 2016 in Nebu Software
by Eric van Velzen
3 min

An Interview with GDCC

GDCC was one of the earlier clients of Nebu. Established in 1998 as a small center servicing Dutch clients, GDCC has evolved into an independent data collection company providing international telephonic fieldwork services to leading market research and consultancy agencies.

We have asked 3 different questions from 3 people with different roles at the company about the Nebu platform.

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Posted on 6 May 2016 in Questionnaire Design
by Ian Roberts
5 min

Designing a Quantitative Questionnaire: 5 Things You Should Always Do!

Questionnaire design is both an art and a science. It entails much more than creating a “tossed salad” of questions and throwing them into a document. Designing market research questionnaires requires the researcher to recognize what an effective rhythm for a survey “feels like”; it requires the ability to balance the objectives of a client – who may want to try to squeeze as many questions and topics possible into the instrument – with the realities of yielding reliable, projectable data. 

Although there are few “absolutes” in life, some do exist.  So here are a few guidelines to help you recognize some of the things that you should virtually ALWAYS do when designing a quantitative questionnaire.

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Posted on 15 April 2016 in Security
by Eric van Velzen
4 min

SSL as Part of the Service

Nebu's basic principle is to provide a safe and secure environment for our clients, for the personal data, survey responses and market insight information they collect.

Nowadays securing data is one of the biggest challenges for the Market Research Industry. When you keep information online you can't lock it away to be 100% sure that no one else can see it. You need to be aware that during any transfer process both you and your customer might lose control over the data, and over who is accessing it. You need to do everything possible to prevent this from happening. You should secure devices, both on the browser and the hosting side. Unfortunately the pipes of the online world are out of your hands, but don't worry, there is something you can do.

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Posted on 1 April 2016 in Security
by Eric van Velzen
2 min

An Overview of Penetration Testing

The IT security has an important role in the Market Research Industry. Not only does it need to be robust so that fieldwork is completed reliably and on time, but needs to be secure to ensure data collected is accessible and usable by those able to do so, but also so that Personally Identifiable Data is kept confidential. It is essential to secure the data you collect, but sometimes it can cause headaches because of the number of attacks on your data.

First, let me clarify what a Penetration test is and how it usually works.

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Posted on 25 March 2016 in Security
by Eric van Velzen
4 min

3 Main Benefits of Server Maintenance From Security Aspect

In this blog post we will target explaining the importance of server and environment maintenance from security point of view. In our industry security is proven to be a key element and as is, needs continuous attention, instead of assuming that with a one time action proper security level can be achieved. This latest statement can be odd, you can think about why is that? How it can be ruined if once it is made great? Software components can contain bugs, security leaks, which are already there, but has not been discovered yet - when such a vulnerability has been identified and made public, servers or software components with this vulnerability can be easy target.

Therefore Nebu decided to perform more frequent server maintenance: it always has been important to keep servers up-to-date, but we clearly realized that updates have to be frequent enough to increase security and to decrease downtime.

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Posted on 18 March 2016 in CATI
by Eric van Velzen
2 min

The Market Researcher's Guide to the Do-Not-Call Registry

Do-Not-Call (DNC) registers give people a choice about receiving telemarketing calls. That is why Do-Not-Call lists have been established, to increase consumer protection. It allows people to register their phone number to opt-out of unsolicited calls. Now consumers all over the world have the legal right to join a DNC list.

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Posted on 30 September 2015 in Big Data
by Emile Bakker
3 min

You don't know what you have till you can find it

If I say that in the past 20 years the availability of information has been one of the major game changers, I am sure you will agree. But what information has come available? You will most likely say "about everything". And yes, you are right. Now we all will agree that Google played an important role in that. They made it possible to find it all. I am also sure that Google had no idea on the impact their technology had when they started, nor the users had any idea. But the availability of data only has fueled many businesses over the past 2 decades. You could say you can only start to imagine what you can do with something when you actually can experience it.

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Posted on 23 September 2015 in Big Data
by Emile Bakker
2 min

Nebu Data Hub Security

You probably heard it before... when working in the Market Research Industry you are frequently confronted with questions like "Can you send me the dataset?". Though this seems to be such a valid and logical question, it also gives you an insight into the typical issues in market research businesses.

This question means that you have to generate a dataset snapshot of a running project. This snapshot is then distributed, and as of that moment, any change in the source of the snapshot (like newly completed interviews, or codings) will not be in the included. This has massive implications on the internal processes of your market research organization, but I talked about it in our previous post.

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Posted on 16 September 2015 in Big Data
by Emile Bakker
2 min

Get the batch out of here!!

Waiting for a file or document is something of the past century. Especially in a business process the transfer of information is one of the major obstacles. Ever since Google Docs (and Office 365) have been around we all have learned that collaborate (parallel) access to a document works far better than single (serial) access.

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Posted on 9 September 2015 in Big Data
by Emile Bakker
6 min

Big Data: From "Buzzword du Jour" to Critical Strategic Tool (Part 2)

As we learned in our previous blog post, approximately 2.5 trillion million bytes of data are collected - both actively and "passively" - on a typical day here on Planet Earth. (To give you some perspective on the magnitude of that figure, 2.5 trillion million equals 1 quintillionA or 1 x 1018.) And as we continue to develop additional data touch points to add to those that already intersect with our lives each day, such as sensors, retail checkout registers, social media, and RFID tags, the amount of data we collect will just continue to expand exponentially.

 

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Posted on 2 September 2015 in Big Data
by Emile Bakker
4 min

Big Data: From "Buzzword du Jour" to Critical Strategic Tool (Part 1)

Collectively, we humans create about 2.5 quintillion (US1bytes of data per day; much of this data is created in a "passive" manner, through the myriad data collection and data retrieval sources that we encounter daily. It's not surprising when you think about the growing number of data touch points we have today: Sensors, retail checkout registers, social media, RFID tags .. you name it; it's collecting data. And these devices and sensors continue to proliferate daily.

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Posted on 26 August 2015 in Big Data
by Emile Bakker
4 min

What Makes "Big Data" BIG?

For those who are employed in a business that "touches" data somehow - whether their company collects data, analyzes it, transmits it, or stores and protects it - "Big Data" is likely a term that has, over the past year or two, risen to the fore of their consciousness. Every component within a company that, for example, manufactures and sells ice cream in its own stores - from the R&D team that develops new flavors, to the marketers who decide which flavors to promote most heavily, to the financial analysts who determine the profitability of each retail location - is very likely a candidate to enter the world of Big Data.

 

And for those of us in market research, whose livelihoods are immersed an endless cycle of data collection, analysis, transmission, and storage, Big Data has become an inescapable vortex that promises to become more and more integral to the market research process as supplier familiarity increases.

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Posted on 10 August 2015 in Customer Feedback
by Ian Roberts
4 min

How to Close the Feedback Loop to Improve Customer Satisfaction

In our recent blog, Improving Satisfaction by Closing the Feedback Loop, we discussed loops to improve the overall customer experience. There are three ways your customer satisfaction measurement program can support a closed feedback loop:

  • First, identify your moments of truth and integrate measurement across them.
  • Second, automate the process from start to finish.
  • Third, act on the information to improve customer satisfaction.

Many companies become unhappy with their customer satisfaction programs because they don't get information that leads to improvement. Using the closed feedback loop approach avoids this situation and helps to build a customer-focused approach to continuous improvement.

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Posted on 4 August 2015 in Customer Feedback
by Ian Roberts
5 min

Improve Satisfaction by Closing the Feedback Loop

Most businesses understand that customer satisfaction is a key metric of organizational success. But many businesses also struggle with making those customer satisfaction metrics actionable and meaningful - internally and externally. Actionability has been a challenge that businesses have struggled with for years, and it is only becoming more challenging as the digital environment facilitates - and also confuses - the consumer's path to purchase.

In the early days of marketing and marketing research, we described the path to purchase as AIDA (awareness, interest, decision, and action). And that worked fairly well for marketers who controlled the information and distribution channels to the consumer. However, in our more complex digital world, consumers can take many paths to purchase, some of which we control and some we don't, and businesses need to understand and monitor all of those paths.

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Posted on 10 June 2015 in CATI
by Ian Roberts
5 min

Not Your usual CATI - CATI/Online Hybrid

In our previous blog post - Why is CATI making a Comeback – we reviewed telephone research and discussed how and why it is making a comeback in market research after being displaced for a time by online approaches. As we discussed in that post, Computer Assisted Telephone Interviewing represents one of the first attempts to merge technology with the market research interview process.

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Posted on 18 May 2015 in CATI
by Ian Roberts
3 min

Remembering the Early Days of CATI

Not so very long ago, most quantitative research was administered via paper-and-pencil, via telephone or in-person, by interviewing staff. For those too new to our industry to recall that era, it’s somewhat difficult to convey the enthusiasm with which technology facilitating data collection was welcomed into the market research industry.

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Posted on 26 February 2015 in Online Survey
by Ian Roberts
7 min

Mobile Market Research

Name something that virtually everyone you know has with them just about all the time, just about every day.

If your first instinct was to mention “mobile phone”, the numbers definitely back up your observations: Of the approximately 7 billion people currently living here on Earth, there are currently between 4 and 4.5 BILLION unique mobile users globally; that translates to about three in four adults on the planet who own a mobile phone. The number of global mobile phone users is forecast to exceed a staggering 5 billion by 2017.

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Posted on 4 February 2015 in Online Survey
by Ian Roberts
7 min

The "Play's" the thing: Gamification of surveys

It’s humbling for us market researchers to realize that our “modern, cutting-edge” art and science of market research actually dates back thousands of years – with ample evidence of detailed census data collected within the Roman Empire. However, data collection for the earliest public surveys looked very different than it does today. In addition to the obvious differences in communications technology, the common citizen of that era was not considered to be smart enough or trustworthy enough to respond on his own behalf. Instead, information was collected as rulers polled clergy and nobles about various aspects of their parishioners’ or serfs’ lives.

gamification

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Posted on 16 January 2015 in Data Collection
by Ian Roberts
6 min

The Evolution of Market Research Data Collection

In the halcyon days of the market research industry – not quite when dinosaurs roamed the earth, but close – paper-and-pencil interviewing (PAPI) was virtually the sole mode of quantitative data collection: Referring to a hard copy questionnaire, the interviewer would ask questions verbatim (i.e., exactly as they were printed on the page, following the prescribed skip patterns), and write the respondent’s replies directly onto the page.

evolution

PAPI is a time-consuming and error-prone method of research data collection, relying heavily on the diligence with which the interviewer follows skip pattern directions and legibly records the respondent’s answers. With PAPI, data integrity can also be compromised if different regional accents mitigated how well the interviewer and interviewee understand one another.

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Posted on 19 December 2014 in Email Management
by Ian Roberts
5 min

Optimizing Your Client’s Messaging Strategy (pt 2)

In our last blog post, we discussed two of the four components that comprise promotional messaging:  the medium through which the messages are conveyed, and the overarching message theme.  In this post, we’ll focus on the remaining two components of messaging:  message content and target audience.  

Message Content:  Should positively affect behavior

Message_in_a_bottle

Using market research to help build message content is, at once, a simple and a complex process. The task itself is, typically, a simple one: Respondents are asked to react to various statements that, together, comprise the total marketing message that will be disseminated. However, a degree of complexity is introduced when we try to determine not only the individual statements that are most effective, but to determine the specific combination of those statements – and, frequently, also the exact order in which those statements should be placed – that will yield what those within the target audience consider to be the most effective message.

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Posted on 26 November 2014 in Email Management
by Ian Roberts
4 min

Optimizing Your Client’s Messaging Strategy (pt 1)

Promotional messaging is a complex science that, ideally, synthesizes elements from divergent disciplines, including sociology, psychology, and complex statistical analysis. Essentially, however, “messaging” may be considered to have four basic components:
  • The medium (or multiple media) through which the promotional message is conveyed;
  • The theme of the message, or its main idea;
  • The content of the message, or how the content is expressed; and
  • The behavior and demographics of the target audience receiving the message.
  • All four of these components should be considered when conducting “messaging research” for your clients; the omission of any of the four from your research can result in misleading or erroneous research findings that needlessly deplete your client’s marketing ROI and negatively impact bottom-line revenue.

Medium: “The Medium is the Message”

Message_in_a_bottle

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Posted on 6 November 2014 in Customer Feedback
by Ian Roberts
5 min

How to Maximize the Value of Concept Testing: Pt2

In Part 1 of this topic (Testing the Overall Product/Service Concept), we looked at the very first stage of testing a product or service concept quantitatively: Testing its most rudimentary parameters, and gauging interest in that basic product or service among its target audience.

shopping

So let’s assume that you’ve tested the various new cornflakes flavors your client has been considering, via an online survey administered to 1,000 male and female adult consumers across the United States who currently eat cereal at least twice a week. According to your research findings, there is a definite interest in peanut butter-flavored and – surprise! – bacon-flavored cornflakes among these consumers; however, they express very little interest in the chocolate cornflake cereal that was being considered by your client. You’ve presented these findings to the client, and they’ve subsequently stated their willingness to consider manufacturing and marketing both the peanut butter and bacon flavors, given the high interest in both.

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Posted on 17 October 2014 in Customer Feedback
by Ian Roberts
4 min

How to Maximize the Value of Concept Testing: Pt1

Before a new drug is launched, a new variety of cereal is manufactured and stocked on grocery shelves, or a new television sitcom is produced, each of these new market entries will, ideally, go through multiple phases of concept or product testing with the target market, or markets, for the product. And just as some approaches to the conduct of Awareness, Trial, and Usage (ATU) research or Pricing Sensitivity research are more effective than others, there are also ways of constructing concept or product testing that will yield richer, more reliable findings.

shopping

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Posted on 6 October 2014 in Email Management
by Ian Roberts
30 sec

Email Whitepaper

The way email communication is handled, with regard to respondents, is a key factor in the success of market research projects: It is as important to ensure that emails are received by respondents, are read and acted upon, as it is to select the correct respondents. But, how do you ensure your invite is delivered and read?

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Posted on 15 September 2014 in Questionnaire Design
by Eric van Velzen
4 min

Designing a Quantitative Questionnaire: 5 Things You Should Never Do!

In our previous blog post, we talked about a few of the things you should always strive to do when designing a quantitative questionnaire for your market research. We thought we’d follow that post up with some guidelines to help you recognize some of the things that you should virtually NEVER do when designing a quantitative questionnaire.

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Posted on 2 December 2013 in Security
by Ian Roberts
30 sec

Data Protection & Security

As the world becomes smaller, and information is ever accessible, concerns grow over privacy, data protection and personal information.

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Posted on 5 November 2013 in Data Collection
by Emile Bakker
4 min

Knocking on an open door

I am knocking on an open door when I say that technology is constantly allowing us to change the way we work. But somehow I have the feeling that the data collection for Market Research Industry is trying very hard to ignore this. Let me list a number of developments I recently ran into which I expect to see emerging within the Market research sector.

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Posted on 17 April 2013 in Agile
by Emile Bakker
3 min

Scrum development at Nebu

It is possible that you have heard about Scrum while talking to IT people or Product Managers. Also you may have noticed that what was usually called a Product Manager is now called a Product Owner.
 
Scrum is an interesting development, also for people not directly working with IT. It is not just a different method of process management for the IT people, but it is a revolution in the way of working by, and with, IT departments. Scrum translates into an extremely visible development of functionality and a very high level of engagement of stakeholders.
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Posted on 26 March 2013 in Customer Feedback
by Eric van Velzen
2 min

Customer Feedback: What to Do Once You Have It?

Companies can'’t do without customer feedback: It enables them to communicate with their customer; to learn what is liked and what is disliked; to understand where improvements can be made, and to receive recognition for the service provided. How to get this feedback? Yes, you'’re right, just ask and you know the answer. This can work when you are a local shop, have face to face contact with your customers, and have built up a relationship. But what to do when you are a new venture, or an online company? In that case it can feel impossible to get to know your clients personally, even if you really would like to.

Solutions-main_webiste.jpg

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Posted on 14 March 2013 in Security
by Ian Roberts
2 min

The Online Conundrum: Balancing Trust with Reach

We all know the benefits of being online: speed of response, geographical spread, sample size. And are probably aware of the issues we face in our daily online lives: spam, phishing, identity theft.... But do we ever consider them together?

iStock_75278327.jpg

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Posted on 12 March 2013 in Sampling
by Eric van Velzen
2 min

Integration of Market Research in Everyday Life

Imagine checking out of a hotel and receiving, within 10 minutes, (while you are in a taxi) a request to participate in a survey regarding your stay on your Smartphone. This really makes market research an integrated part of the service or product offering to your customers. Integration with these systems means that you can instantly trigger customer feedback on any event that occurs within a business process. 

management.jpg

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