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Nebu's Market Research Solutions and Services Blog

Carsten Broich
Posted on 30 September 2016 in CATI
by Carsten Broich
5 min

Telephone research is dead, long live telephone research! [+ Free Ebook: A Guide to CATI Research]

Call me old school or old fashioned, but I still believe in the power that telephone data collection has for public opinion research. In the Western world we see a change especially within market research from traditional probability sampling to non-probability sampling due to the large coverage of panels with an enormous amount of demographic variables included.


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