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Nebu's Market Research Solutions and Services Blog

DataExpert
Posted on 9 July 2020 in Online Survey
by DataExpert
less than 2 min

How to make market research surveys attractive to gen Y and gen Z?

One of the biggest challenges of market research agencies is to make their surveys attractive to the generation Y (born after 1980) but mainly to generation Z (born after 1995).

As for the shopping power, the political and economic influence of these generations are getting stronger, ignoring their opinion would be a fatal mistake.

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So how to make market research surveys attractive to gen Y and Z?

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