In today's highly competitive fieldwork marketplace reducing overall costs of conducting market research is key to success.
There are many dialing options to use with your call center. Picking the right one is an art in itself, and there are quite some aspects to consider. It is essential to:
- Understand the difference between soft and hard dialers;
- Know the advantages and disadvantages of various dialing modes;
- Examining dialer costs and benefits;
- Considerations regarding a number of interviewers and sample records.