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Nebu's Market Research Solutions and Services Blog

Eric van Velzen
Posted on 15 May 2018 in 25years
by Eric van Velzen
6 min

Nebu's 25 Years #2 - Choices, choices, choices

Last week you were able to read how Fred and I met and how we started with the idea to develop on the Apple Newton. This week I would like to continue our journey and tell you how we started and changed our path into Market Research.

The start

As I was still in the military service, we quickly got our cooperation going: I started developing in my ample free time. In the spring/summer of 1993, Nebu was born!

The business for the sales applications was pretty successful, having clients like a Dutch lingerie sales organization, Massey Ferguson and Range Rover as clients. We soon needed more capacity for software development and were extremely lucky to run into a 400 and 800-meter sprinter, a tall skinny guy. In December 1994 Jan Raaphorst joined Nebu. And guess what? Next year we celebrate Jan being with us for 25 years!

A picture from Nebu's archive: Mustapha, Eric, Jan

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Eric van Velzen
Posted on 7 May 2018 in 25years
by Eric van Velzen
4 min

Nebu's 25 Years #1 - How it all started

2018 is an important year for all of us here at Nebu. The company turns 25! On Thursday, June 14 we are organizing a party to celebrate this great event! Everyone who is or has been part of the Nebu journey will be invited, so please keep an eye on your post box! 

Nebu's anniversary gave me an opportunity to reminisce about the events of a quarter of a century. In a series of blog posts, I’d like to take you on a trip down memory lane and tell a little bit more about how we started, how we came into Market Research and about some of our highs and lows.

first_office_1
The first Nebu office, located in Fred's house in Uitgeest

It was in 1993 that Fred and I started working together. A long time ago, but I still remember this as if it were yesterday. Just in case 1993 doesn't mean as much to you as it does to me, I'd like to bring up a few iconic events that happened that year. In 1993:

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Eric van Velzen
Posted on 14 March 2017 in
by Eric van Velzen
4 min

R alternative for SPSS?

Nebu together with Dutch MOA and British MRS has launched a series of R-scripting training designed for market researchers and data analysts. 

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Eric van Velzen
Posted on 4 November 2016 in Nebu Software
by Eric van Velzen
3 min

[Case Study] Online survey, geolocation data, real-time insights - Nebu Data Hub in action!

Recently, I was approached by a former business partner, Kees de Jong, a Board Member at NLGroeit, an initiative to provide entrepreneurs peer support. During our meeting, he explained the new initiative and some of the challenges the organization faced.

The scope of the project was clearly going beyond traditional market research: NL Groeit needed to conduct an extensive online assessment, based upon feedback from experienced entrepreneurs, coaches and trainers, and to enrich this data with geolocation based information, such as IP addresses and then provide, automatically, actionable insights for their members to develop and grow themselves, and their organisations. Asked if Nebu could help, I proudly answered "Yes, let's do this. We can deliver the exact data you need."

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Eric van Velzen
Posted on 21 October 2016 in Sampling
by Eric van Velzen
4 min

Sample and Survey Quality in Market Research

Sooner or later, every market researcher meets the need to examine the quality of their providers' data - to have it confirmed that the participants are unique, real and engaged.

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