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Nebu’s Market Research Magazine

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Nebu's Market Research Solutions and Services Blog

Malgorzata Mleczko
Posted on 6 February 2018 in Big Data
by Malgorzata Mleczko
4 min

R in Marketing Research | 2018 Trends

R has gained massive popularity in the past decade as the tool of choice for a wide variety of data analysts. The language is used as part of the data analysis toolchain in some of the biggest companies in the world. The former Revolution Analytics listed up some of the companies that work with R. That list looked impressive already in 2014 including Facebook, Google, Twitter, Monsanto, the FDA, Lloyds, Credit Suisse. Airbnb joined the club in 2016.  

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There are a few organizations that regularly monitor and publish reports on trends in the data science world. To fully grasp the importance and potential of R in marketing research it makes sense to mention a few key metrics of the most influential industry reports.  

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Malgorzata Mleczko
Posted on 6 February 2018 in Big Data
by Malgorzata Mleczko
4 min

6 reasons why R is perfect for marketing researchers

R first appeared in the 1990s in New Zealand, as an implementation of the S statistical programming language. R was written by statisticians, with statistics and data in mind. It is a perfect choice for data analysis, statistical modeling, simulation and graphics. Even though these are key distinguishing features of R, the language provides some other powerful features we will mention below.

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Statistics and data in the DNA

R allows you to manipulate (e.g., subset, recode, merge) data quickly.  Some R packages have been designed specifically for these purposes, e.g., dplyr. Typically, a majority of the time spent on an analysis project is spent on the analysis—preparing the data.  R is much adept and efficient in data preparation. Collected data often requires many steps in data processing to be ready for analysis, so R is ideal.

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Malgorzata Mleczko
Posted on 27 November 2017 in CSR
by Malgorzata Mleczko
4 min

100WEEKS setting up a project supporting women in Ghana

For more than one billion people currently living in extreme poverty, life is an everyday struggle. Many of them know very well how to escape poverty but lack the opportunity to realize their potential. 100WEEKS provides one hundred weeks of coaching and financial support for women in Africa. Their mission is well captured by their tagline “Temporary Cash for Permanent Change”. 

100WEEKS has inspired Nebu to officially launch its Social Responsibility Program. Nebu is supporting the organization by providing market research tools to measure the impact of their upcoming project in Ghana. 

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