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Nebu & EcoMatcher - Celebrating the International Day of Forests 21 March

The International Day of Forests was established on the 21st day of March, by resolution of the United Nations General Assembly on November 28, 2012. Join global efforts of reducing your own environmental footprint. Help Nebu & EcoMatcher in greening the planet. Survey by survey, tree by tree!

Nebu & EcoMatcher - Celebrating the International Day of Forests 21 March

Malgorzata Mleczko
Posted on 21 March 2018 in CSR
by Malgorzata Mleczko
3 min

Today we're celebrating the first day of spring! But it's not the only reason to celebrate. Perhaps you didn't know that the 21st of March is also the International Day of Forests was established on the 21st day of March, by resolution of The United Nations General Assembly.

Each year, more than 13 million hectares (32 million acres) of forests are lost; an area roughly the size of England. As go the forests, so go the plant and animal species that they embrace – 80% of all terrestrial biodiversity. Most importantly, forests play a critical role in climate change including global warmingdeforestation results in 12-18 percent of the world's carbon emissions – almost equal to all the CO2 from the global transport sector. 

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Together with EcoMatcher we've prepared something special to help the marketing research industry greening the world, tree by tree, survey by survey. 

Nebu offers its clients the opportunity to reward respondents with a tree, either per a completed survey or as part of a loyalty program for its panel members. On top of this, Nebu supports the cause and its clients by donating trees on their behalf based on the usage of the Nebu Dub InterViewer system.

By engaging in the cause, Nebu and its clients give back to the environment and build even higher customer engagement at the same time. Newly planted trees can be tracked, which means that you can see the specific location of each tree adopted on behalf of a customer along with the information on the farmer who is taking care of it.

You can significantly increase your respondents' and panel members' engagement by involving your company, clients and interviewees in our tree planting initiative. The respondent can share the experience through social media, which would give you, as a Nebu client, a marketing boost. No plastics, no tool expenses, no physical stock and no transportation costs.

Having a Corporate Social Responsibility program (CSR) will also help you strengthen your company's brand. 2015 Cone Communications/Ebiquity Global CSR Study reports that nine-in-ten consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues. The report has revealed that CSR is an important factor to brand reputation and affinity:

  • 93 percent of global citizens will have a more positive image of such a company
  • 90 percent will be more likely to trust that company
  • 88 percent will be more loyal (i.e., continue buying products or services)
  • More than eight-in-ten consider CSR when deciding what to buy or where to shop (84 percent), which products and services to recommend to others (82 percent), which companies they want to see doing business in their communities (84 percent) and where to work (79 percent)

CSR is also a powerful differentiator at the register, as 90 percent of global consumers would switch brands to one that is associated with a good cause, given similar price or quality.

Take me to Nebu & EcoMatcher page

   

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