If you ever found yourself thinking, "How else can Nebu help me?" or want to understand the full scope of possibilities offered by Nebu Data Suite this blog post is for you!
For over 25 years, Nebu has been known for offering the most powerful and flexible CATI system, these days Nebu has extended its offering to provide clients with software to support the complete chain of marketing research from collecting, through managing to utilizing all primary and secondary data.
"Collect - Manage - Utilize"
With Nebu Data Hub and Nebu Reporter (new tools introduced to the market over the last two years), Nebu’s offering has significantly strengthened. We broadened our focus from solely delivering a solid data collection tool to a new, much richer suite of applications.
The “Collect - Manage - Utilize” paradigm describes the full scope of what Nebu solutions offer. To help understand what that means, we have set up a demo use case. Based on an international coffee brand awareness study, we present how to use Nebu Data Suite tools to build a SMART marketing research flow. A smooth, great looking, fully integrated and automated research flow: from survey programming, through managing sample and quota, data processing, visualizing the results, to creating dashboards and building up a panel with coffee enthusiasts for future research iterations.
How does our coffee demo work?
We used all of our products to create a SMART automated, smooth research flow. Our short coffee brand awareness questionnaire is built in Nebu Dub InterViewer, a tool that supports the data collection, in any mode, at any time and on any device. Nebu Panel covers setting up a coffee demo panel for your target audience, as well as implementing automated flows for enrolment of your respondents. Nebu Data Hub scripts run on our coffee live project to clean, unify, and restructure data for further processing and visualizing. Custom interactive data visualizations and project progress insights are shared in Nebu Reporter dashboards for internal use and towards end-clients.
For a more detailed explanation of how we have built our SMART coffee brand awareness flow, please watch this 30-minute video.
The survey will guide you through all of the steps of our SMART flow, yet if you wish to see exclusively the coffee demo dashboards please click here.
If you were not automatically recognized as an eligible coffee panel member (*want to know what conditions need to be met to be recognized as such, watch the video linked above 😉), you can register to our coffee demo panel via the panel portal.
Should you know more please fill in a form to the right, or send us an email to firstname.lastname@example.org.