Nebu Blog

Creating a bright future together with Nebu customers

A thriving business is important, but there is more to life. Within our way of living and doing business, we foster being grateful and caring about people and the environment.

Creating a bright future together with Nebu customers

Malgorzata Mleczko
Posted on 31 December 2020 in CSR
by Malgorzata Mleczko
3 min

Almost 3 years ago Nebu partnered with EcoMatcher, the world’s first technology platform that makes tree planting as easy as ever before. An action we still cherish, a relationship still flourishing, and a cause we still fully embrace. The great thing about it is that the cause is globally recognised and thus finds broad acceptance. Secondly it is easily applied within our day-to-day business. Our involvement is twofold.

On the one hand, based on the usage of Nebu Dub InterViewer system, we keep adopting newly planted trees on behalf of our customers. So far we have planted 1650 trees and, of course, we're not stopping there. 


On the other hand, by integrating Dub InterViewer and Nebu Panel Manager with EcoMatcher we enable Nebu users to offer such a unique, meaningful and socially responsible reward for completing a survey like a newly planted tree to their respondents or panel members. No plastics, no tool expenses, no physical stock and no transportation costs.

Now let's look into the impact of the Nebu's forest that we keep growing together with our customers, thanks to their usage of the Nebu Data Suite!

With EcoMacher's support, we are proud to contribute to the United Nations' Sustainable Development Goals (SDGs) that have set in 2015 and are meant to be a blueprint to achieve a better and more sustainable future for all.

These Global Goals are a collection of 17 interlinked goals intended to be achieved by the year 2030: (1) No Poverty, (2) Zero Hunger, (3) Good Health and Well-being, (4) Quality Education, (5) Gender Equality, (6) Clean Water and Sanitation, (7) Affordable and Clean Energy, (8) Decent Work and Economic Growth, (9) Industry, Innovation and Infrastructure, (10) Reducing Inequality, (11) Sustainable Cities and Communities, (12) Responsible Consumption and Production, (13) Climate Action, (14) Life Below Water, (15) Life On Land, (16) Peace, Justice, and Strong Institutions, (17) Partnerships for the Goals.

By engaging in tree-planting with EcoMatcher Nebu contributes to three of seventeen goals:

  • (15) Life On Land with 1650 newly planted trees,
  • (13) Climate Action with a little over 56 kg of sequestered CO2, and
  • (10) Reducing Inequality by supporting 19 families engaged in planting and taking care of these trees

So far Nebu has planted trees with three out of eight foundations thoroughly vetted by EcoMatcher. Nebu's forest is spread between Uganda, Guatemala and Thailand (as you can see in details on the map below.)

As the trees grow, each year they sequester more and more CO2. Currently, the samplings have sequestered a little over 56 kg of CO2, which, for example, is an equivalent of a 13-watt CF lightbulb lit for 200 days continuously, a 42 inch LED TV used for 16 days continuously, or the energy use of an average household for 2 days. Once the trees become grown, their CO2 consumption will be much higher, as per the graphics below. With a little patience and consistency that is how we create a better future together. Survey by survey. Tree by tree.Nebu_forest_12.2020


Visit a tree

Every person rewarded with a tree can virtually visit the plant, see a picture and learn about the farmer planning it tree by typing the tree code in the TreeTracker, like in this demo available here. You can also zoom into the map above to see already planted trees. 

If you want to learn more about the significance of tree planting for the reduction of greenhouse gases you can read this blog post.

To see how the EcoMatcher platform works, and learn more about this initiative directly from EcoMatcher's founder, Bas Fransen watch this webinar recording.

To learn more details about the cooperation and learn how you can contribute even further, please click on the button below

Take me to Nebu & EcoMatcher page


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