Earlier this year Nebu and Rybbon joined forces to leverage the power of digital rewards for panel members. Continuing our series on keeping a panel engaged in the long run, we have prepared an ebook to help you take the next steps.
A critical element of building a successful business or community is fostering a productive, lasting relationship with your audience. This poses a challenge, though: in a world dominated by so much noise, how do you find your audience and keep them engaged?
One of the most effective ways is to use points-based rewards. And this is the topic of this ebook.
With points-based rewards, when someone does something you consider valuable, completing a questionnaire, making referrals, creating content, or something else, they get numerical points assigned to them. These points are accrued and can be redeemed upon reaching a points threshold set by you. This way, you make sure that your panel members are rewarded for their loyalty.
In this ebook, we guide you into creating your efficient loyalty program in only four steps. The focus is not the technical side of things. We aim to bring some practical steps and know-how on designing the program itself. Our ebook touches upon how to:
define the goals that will drive your growth and engagement of members
match the right incentives with particular audiences and their segments
identify and prioritize the behaviors you want to enforce
Designing an efficient and well-performing program is key. You don't have to worry about technicalities. Nebu's and Rybbon's fully integrated applications allow you to manage such a points rewards loyalty program. You can learn more about this on this partnership page.