Nebu Blog


Email Whitepaper

Effective Delivery of Your Survey Email Invites

Email Whitepaper

Ian Roberts
Posted on 6 October 2014 in Email Management
by Ian Roberts
30 sec

The way email communication is handled, with regard to respondents, is a key factor in the success of market research projects: It is as important to ensure that emails are received by respondents, are read and acted upon, as it is to select the correct respondents. But, how do you ensure your invite is delivered and read?

To help improve the delivery, and acceptance, of your email invites, we have created a new white paper on this topic. 

The white paper covers:

  • Content Management, such as title length and styling
  • Sample size and sending, including blacklist considerations
  • Technical aspects of delivery, such as SPF records and DKIM


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