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How to make market research surveys attractive to gen Y and gen Z?

Tips for engaging with younger generations whose prominence on the market keeps growing

How to make market research surveys attractive to gen Y and gen Z?

Posted on 9 July 2020 in Online Survey
by DataExpert
less than 2 min

One of the biggest challenges of market research agencies is to make their surveys attractive to the generation Y (born after 1980) but mainly to generation Z (born after 1995).

As for the shopping power, the political and economic influence of these generations are getting stronger, ignoring their opinion would be a fatal mistake.


So how to make market research surveys attractive to gen Y and Z?

The answer is simple: with a beautiful design.

Surveys must look beautiful.

An online survey with beautiful design and enjoyable #uxdesign will make way more completes than an average looking one.


We created a demo survey in Nebu: click here to see it yourself (desktop / mobile!)

This online questionnaire is an excellent example of how an online survey has to look like after 2020 to make it attractive to gen Y and Z!

We decided to make a very fluid, almost application like survey experience for the users:

  1. The intro page has a definite high contrast look where you can reach all the necessary information about the study.
  2. Black, white and red colors dominate through the whole survey, making a tech look for a premium product.
  3. All the questions have a small twist to make them more engaging, fluid animations and continuously inform respondents about the progress.

If you want to learn more about our multimode data collection tool, Nebu Dub InterViewer, or our dear long-term technology and professional services partner Data Expert, submit a form to the right. Our expert will reach out soon to schedule a call!


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