One of the biggest challenges of market research agencies is to make their surveys attractive to the generation Y (born after 1980) but mainly to generation Z (born after 1995).
As for the shopping power, the political and economic influence of these generations are getting stronger, ignoring their opinion would be a fatal mistake.
So how to make market research surveys attractive to gen Y and Z?
The answer is simple: with a beautiful design.
Surveys must look beautiful.
An online survey with beautiful design and enjoyable #uxdesign will make way more completes than an average looking one. Check out this Nebu demo survey: click on the picture below or here to see it yourself (desktop / mobile!)
This online questionnaire is an excellent example of how an online survey has to look like after 2020 to make it attractive to gen Y and Z!
We decided to make a very fluid, almost application like survey experience for the users:
For a different example you can also check this interactive questionnaire or a picture below
If you want to learn more about our multimode data collection tool, Nebu Dub InterViewer, or our dear long-term technology and professional services partner Data Expert, submit a form to the right. Our expert will reach out soon to schedule a call!
Nebu BV
Pakhuisplein 42V
1531 MZ Wormer
The Netherlands
T +31 251 311 413
E nebu@nebu.com
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