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Nebu's Market Research Solutions and Services Blog

Posted on 31 December 2020 in CSR
by Malgorzata Mleczko
3 min

Creating a bright future together with Nebu customers

Almost 3 years ago Nebu partnered with EcoMatcher, the world’s first technology platform that makes tree planting as easy as ever before. An action we still cherish, a relationship still flourishing, and a cause we still fully embrace. The great thing about it is that the cause is globally recognised and thus finds broad acceptance. Secondly it is easily applied within our day-to-day business. Our involvement is twofold.

On the one hand, based on the usage of Nebu Dub InterViewer system, we keep adopting newly planted trees on behalf of our customers. So far we have planted 1650 trees and, of course, we're not stopping there. 

ShakeHands

On the other hand, by integrating Dub InterViewer and Nebu Panel Manager with EcoMatcher we enable Nebu users to offer such a unique, meaningful and socially responsible reward for completing a survey like a newly planted tree to their respondents or panel members. No plastics, no tool expenses, no physical stock and no transportation costs.

Now let's look into the impact of the Nebu's forest that we keep growing together with our customers, thanks to their usage of the Nebu Data Suite!

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Posted on 9 December 2020 in Nebu Software
by Malgorzata Mleczko
2 min

The hottest Nebu news of the second half of 2020

Perhaps 2020 is one of the most challenging and strange years in our lifetime. We all are deeply involved in dealing with the global pandemic, both on the business and the personal aspects. We've been in several lockdowns, with days and days of isolation, struggling to overcome many obstacles.

For Nebu, the main focus in this passing by the second half of the year was to support our customers in these challenging times. Among the hottest news, you will find new functionalities, tools, and solutions to support our Nebu Data Suite users.

Among many, we have launched an application that helps you to build and maintain an active panel and a CATIweb tool that allows you to add qualitative aspects to CATI interviews, even more important now, when you cannot meet face to face with your interviewees. We have prepared an extensive "Quickstart to R" package to support users embarking on their R journey. You will also find inspirational, interactive questionnaires that will catch the attention of everyone and new developments in Nebu's dashboarding solution.

 Let's take a look, shall we?

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Posted on 31 July 2020 in Big Data
by Csanad Kolcsei
5 min

R applied to Market Research: Using R Markdown to auto-generate multiple document types (reports, overviews, presentations and much more)

R Markdown is a very popular choice in the field of marketing research. This package is widely used for creating automated reports and presentations for clients because it can execute R code during the rendering of a document. 

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Posted on 9 July 2020 in Online Survey
by DataExpert
less than 2 min

How to make market research surveys attractive to gen Y and gen Z?

One of the biggest challenges of market research agencies is to make their surveys attractive to the generation Y (born after 1980) but mainly to generation Z (born after 1995).

As for the shopping power, the political and economic influence of these generations are getting stronger, ignoring their opinion would be a fatal mistake.

dataexpertblog

So how to make market research surveys attractive to gen Y and Z?

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Posted on 6 July 2020 in Big Data
by Csanad Kolcsei
4 min

R applied to Market Research: Generate editable PPTs using R

R is growing to become the most efficient way to work with (big) data. With R being an integrated part of our Nebu Data Hub, we want to spread the news and bring some of those powerful capabilities that R has to offer, closer to everyone in the fieldwork and market(ing) research industry.  

RgeneratedPPT

R offers many ways to improve internal processes and increase its efficiency; It can, for example, be used to generate PowerPoint presentations. Once an R code is created (internally or outsourced), it runs on a live data stream, and can deliver new editable files to relevant people eg. research executives, operations manager, etc for their further usage and processing, fully scheduled to meet your requirement.

Let’s take a look into details, shall we?

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Posted on 23 June 2020 in CSR
by Malgorzata Mleczko
4 min

The hottest Nebu news of the first half of 2020

The summer season is upon us, which means that we're halfway into 2020. It has been a challenging half of a year for all of us. With the global pandemic shredding lots of plans into pieces, it is not uncommon to get stuck into a negative mindset. Despite the challenges, we decided to look at this first half of a year with a fresh eye and focused on what it meant for Nebu's team and our customers. We took some time to revisit what we have accomplished so far. It's been a period filled with fruitful cooperations, launching new powerful functionalities, vertical solutions, and engaging more in promoting socially responsible market research. Let's take a look, shall we?

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