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Nebu Blog

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Nebu's Market Research Solutions and Services Blog

Posted on 9 July 2020 in Online Survey
by DataExpert
less than 2 min

How to make market research surveys attractive to gen Y and gen Z?

One of the biggest challenges of market research agencies is to make their surveys attractive to the generation Y (born after 1980) but mainly to generation Z (born after 1995).

As for the shopping power, the political and economic influence of these generations are getting stronger, ignoring their opinion would be a fatal mistake.

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So how to make market research surveys attractive to gen Y and Z?

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Posted on 6 July 2020 in Big Data
by Csanad Kolcsei
4 min

R applied to Market Research: Generate editable PPTs using R

R is growing to become the most efficient way to work with (big) data. With R being an integrated part of our Nebu Data Hub, we want to spread the news and bring some of those powerful capabilities that R has to offer, closer to everyone in the fieldwork and market(ing) research industry.  

RgeneratedPPT

R offers many ways to improve internal processes and increase its efficiency; It can, for example, be used to generate PowerPoint presentations. Once an R code is created (internally or outsourced), it runs on a live data stream, and can deliver new editable files to relevant people eg. research executives, operations manager, etc for their further usage and processing, fully scheduled to meet your requirement.

Let’s take a look into details, shall we?

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Posted on 23 June 2020 in CSR
by Malgorzata Mleczko
4 min

The hottest Nebu news of the first half of 2020

The summer season is upon us, which means that we're halfway into 2020. It has been a challenging half of a year for all of us. With the global pandemic shredding lots of plans into pieces, it is not uncommon to get stuck into a negative mindset. Despite the challenges, we decided to look at this first half of a year with a fresh eye and focused on what it meant for Nebu's team and our customers. We took some time to revisit what we have accomplished so far. It's been a period filled with fruitful cooperations, launching new powerful functionalities, vertical solutions, and engaging more in promoting socially responsible market research. Let's take a look, shall we?

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Posted on 16 June 2020 in CSR
by Blanka Galne Biro
6 min

The impact of 100WEEKS' project in an eye of a Nebu insider

Nowadays, the concept of social responsibility seems to be more prevalent than ever before. We are non-stop being confronted with harsh predictions and dark prophecies about what will happen to our world, the generations' responsibility for their actions, and even more so, about the apparent lack of awareness and consideration, planning and action around securing the future for our children and the generations to come.

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Posted on 20 May 2020 in CATI
by Malgorzata Mleczko
7 min

Facilitating remote working of a call center

Nebu solutions are created to accommodate remote working. In its origins, the aim has been to support the creation of a virtual call center for clients working internationally, with offices spread even between continents. In the time of Covid-19, our solutions will provide a smooth workflow and business continuity of a call center with employees working from the safety of their own houses. The tools are fully covering the needs of various roles in the organization. All employees, from CATI interviewers and supervisors, through scripters, data processing teams, can work from home with full capacity.
 
WhyNebu
If you are looking to move your fieldwork processes to remote working, Nebu will undoubtedly be of help to you. There are two key pieces of information I would like you to be aware of. First of all, in principle, it makes no difference whether we set up a workstation for an interviewer sitting in a call center or at home (also in case of having an on-premise Nebu system). Secondly, since all tools are entirely web-based, any employee can continue their work provided they have access to a web browser and internet. Now, let's take a look in more detail how exactly Nebu can help you keep up efficient fieldwork, high productivity, quality control, and data processing of your completely remote CATI call center.

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Posted on 11 May 2020 in Customer Feedback
by Malgorzata Mleczko
4 min

CX360: An end-2-end solution for continuous measurement of Customer Experience

Earlier this year Nebu has launched a comprehensive solution to help you and your clients capture customers’ thoughts or feelings about brands, products, or services. With the CX360 solution, you can measure and evaluate your performance, actions and instantly draw sharp insight to drive your business to success. 

HotelEvaluation

Comprehensive, robust, fully GDPR compliant and user-friendly, the solution allows you to use a fully automated CX flow. Your CX questionnaire can be of any complexity and even offers you an option to close the feedback loop with telephone follow-ups. 

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