Nebu's blog a.k.a. Nebu's Marketing Research Magazine

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Nebu's Market Research Solutions and Services Blog

Posted on 17 September 2018 in CATI
by Eric van Velzen
3 min

Reducing costs in your call center with Dialer as a Service

Have you ever wondered how to keep high agent productivity while decreasing costs in a call center? Adopting the right fieldwork dialer is key!

Wouldn't it be great to achieve that without the investment and further maintenance? With Nebu you can. Interested? Keep reading!

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Posted on 6 September 2018 in CATI
by Edit Halasz
2 min

How a hosted dialer can increase interviewers productivity | FREE White Paper

In today's highly competitive fieldwork marketplace reducing overall costs of conducting market research is key to success.

There are many dialing options to use with your call center. Picking the right one is an art in itself, and there are quite some aspects to consider. It is essential to: 

  • Understand the difference between soft and hard dialers;
  • Know the advantages and disadvantages of various dialing modes;
  • Examining dialer costs and benefits;
  • Considerations regarding a number of interviewers and sample records.

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Posted on 14 June 2018 in 25years
by Eric van Velzen
6 min

Nebu's 25 Years #4 - Independence and Growth

Growth and getting independent again

In the years after joining SSI (described in the previous post), all focus was on growing Dub Knowledge. As mentioned, the development team had grown exponentially and the cooperation with SSI was intense and fruitful. In 2012 it was time to make some choices, which led to the sale of Dub Knowledge to SSI, who have been further developing it for their own worldwide expansion. We are extremely proud to have developed the system that the largest panel provider of the world is using day in day out for their operations.

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Posted on 31 May 2018 in 25years
by Eric van Velzen
6 min

Nebu's 25 Years #3 - Innovations

The growth of online surveys


Online surveys were growing rapidly, and as we developed both call-center surveys also web-based, we had a huge advantage on our single basis for both. Multi-/mixed mode surveys were implemented right from the start. In the early days, we even did all advanced behavior using Javascript, which, unfortunately, was later replaced by Flash. How weird and unexpected was it, that later on Flash was killed by Apple and JavaScript-based plugins became the de facto solution again?

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Posted on 24 May 2018 in GDPR
by Malgorzata Mleczko
1 min

GDPR Knowledge Test

How much do you know about GDPR?

Assess your knowledge on the GDPR by taking this Nebu survey!

GDPR_Knowledge_Test1

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Posted on 15 May 2018 in 25years
by Eric van Velzen
6 min

Nebu's 25 Years #2 - Choices, choices, choices

Last week you were able to read how Fred and I met and how we started with the idea to develop on the Apple Newton. This week I would like to continue our journey and tell you how we started and changed our path into Market Research.

The start

As I was still in the military service, we quickly got our cooperation going: I started developing in my ample free time. In the spring/summer of 1993, Nebu was born!

The business for the sales applications was pretty successful, having clients like a Dutch lingerie sales organization, Massey Ferguson and Range Rover as clients. We soon needed more capacity for software development and were extremely lucky to run into a 400 and 800-meter sprinter, a tall skinny guy. In December 1994 Jan Raaphorst joined Nebu. And guess what? Next year we celebrate Jan being with us for 25 years!

A picture from Nebu's archive: Mustapha, Eric, Jan

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