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Nebu Blog

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Nebu's Market Research Solutions and Services Blog

Posted on 19 September 2019 in CSR
by Malgorzata Mleczko
4 min

Nebu at ESOMAR Congress 2019

Last week Nebu attended ESOMAR Congress with a very special initiative: Promoting tree-planting in Market Research. We didn’t offer any takeaway gadgets at the booth, but on behalf of each of the delegates, we adopted a tree. Read on to learn what that means...

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Posted on 17 July 2019 in CSR
by Malgorzata Mleczko
4 min

Tree planting is enough to reverse global warming

Planting billions of trees across the world is by far the biggest and cheapest way to tackle the climate crisis, according to scientists, who have made the first calculation of how many more trees could be planted without encroaching on cropland or urban areas.

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Posted on 11 July 2019 in Nebu Software
by Malgorzata Mleczko
3 min

Collect, manage and utilize all your research project data

If you ever found yourself thinking, "How else can Nebu help me?" or want to understand the full scope of possibilities offered by Nebu Data Suite this blog post is for you!

For over 25 years, Nebu has been known for offering the most powerful and flexible CATI system, these days Nebu has extended its offering to provide clients with software to support the complete chain of marketing research from collecting, through managing to utilizing all primary and secondary data.

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Posted on 21 May 2019 in Customer Feedback
by Zanna van der Aa
4 min

Reducing the Risk of AI in Customer Experience Research

You cannot read about any trends in customer experience, without reading about the huge potential of artificial intelligence (AI). There is not a CX tooling company that is not promoting its AI capabilities. Nebu Data Hub also offers support in creating AI on top of your Nebu Dub InterViewer questionnaires. 

AI and CX research

Is AI the way to go in CX research?

In this blog, Zanna van der Aa, for 20 years in the customer experience field, shares her views on why most current AI applications in CX research can lead to wrong conclusions on what your customers really need. And what you can do to maximize the value of AI by tweaking where and when you use it. Let’s start with the CX in a 1 Minute video summary of this blog:

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Posted on 17 May 2019 in Online Survey
by Malgorzata Mleczko
less than 2 min

The interactive map plugin for single and multiple answer questions

For most people, sight is the dominant sense, so when it comes to delivering information, we tend to respond well to when it is served visually, for example on a map.

People like maps. They bring good connotations and help to make sense of things, the surrounding. They stimulate both sides of our brain: the right side that’s creative, intuitive and visual, and the left side that’s logical, rational and analytical. It’s this neat combination of utility and beauty that's why we find them so captivating.

To provision those needs, and to help you keep questionnaires engaging and fun you can use the interactive and responsive maps in your online surveys.

A Map Picker plugin implemented in one of Nebu's questionnaires

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Posted on 2 May 2019 in Data collection
by Malgorzata Mleczko

Use case: Increasing the profitability of a continuous customer feedback study by applying auto-translations of open answers

Reflect SE, a market research consultancy based in Stockholm and Nebu's long-term business partner got approached by a company seeking support for a challenging, continuous, multilingual customer feedback study. The target group is immigrants speaking in a variety of languages...

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