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The way email communication is handled, with regard to respondents, is a key factor in the success of market research projects: It is as important to ensure that emails are received by respondents, are read and acted upon, as it is to select the correct respondents. But, how do you ensure your invite is delivered and read?
In our previous blog post, we talked about a few of the things you should always strive to do when designing a quantitative questionnaire for your market research. We thought we’d follow that post up with some guidelines to help you recognize some of the things that you should virtually NEVER do when designing a quantitative questionnaire.
As the world becomes smaller, and information is ever accessible, concerns grow over privacy, data protection and personal information.
I am knocking on an open door when I say that technology is constantly allowing us to change the way we work. But somehow I have the feeling that the data collection for Market Research Industry is trying very hard to ignore this. Let me list a number of developments I recently ran into which I expect to see emerging within the Market research sector.
Companies can't do without customer feedback: It enables them to communicate with their customer; to learn what is liked and what is disliked; to understand where improvements can be made, and to receive recognition for the service provided. How to get this feedback? Yes, you're right, just ask and you know the answer. This can work when you are a local shop, have face to face contact with your customers, and have built up a relationship. But what to do when you are a new venture, or an online company? In that case it can feel impossible to get to know your clients personally, even if you really would like to.
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