Nebu's blog a.k.a. Nebu's Marketing Research Magazine

Subscribe to Email Updates

Like our blog? Subscribe now!

<span id=Nebu's Market Research Solutions and Services Blog">

Nebu's Market Research Solutions and Services Blog

Posted on 1 May 2018 in GDPR
by Zoltan Szuhai
2 min

GDPR - Market Research Implications #2 - WAPI

In a series of three blog posts we're considering implications of the GDPR in regards to marketing research industry. The previous blog article touched upon how GDPR might influence conducting CATI interviews. In this one I'd like to ponder on how the new legislation may affect conducting WAPI surveys. 

GDPR_WAPI_Implications

Mode specific considerations: WAPI

Read More...
Posted on 26 April 2018 in GDPR
by Zoltan Szuhai
4 min

GDPR - Market Research Implications #1 - CATI

As you could read in our previous blog post, the EU GDPR affects all companies, that deal with data of EU citizens. Every company needs to be aware their data flows, whether it is related to ‘generic’ customer data, or data is collected for well defined purposes.

Having an overall data-flow, attached to the company procedures in practice, will be your biggest help pinpointing risks, vulnerabilities, or improvement possibilities. Having said that, it has to be one of the very first steps, describing the INs and OUTs of all your data you need to deal with.

Next, and two of the most important, steps are classifying the data, and your role related to it - this requires continuous attention from your staff, as soon as new processes are established, that affect the data-flow. In our previous blog post we described the roles and data classification types. Not all data requires attention - this though sounds to be a case easy to deal with, you still need to guarantee, that a certain point you do not start mixing this data with personal identifiers or sensitive data. For the data, that you need to handle with high attention, the following factors have to be considered:

  • in what format that data exists (do not allow yourself to merely focus on data sitting in databases, as there are files, emails, documents, tables around and this is still just digital data, there can be data on paper as printed lists, in sound recordings, etc)
  • How is the data transferred between destinations, does the transfer method have the appropriate characteristics in terms of security, control and accessibility
  • storage location chosen
  • who can access the data in each destination
  • who is accountable for the data in each destination
  • lifecycle of data - when does it appear in your system, how and when it can be removed, or whether removing is an option at all

This list may look a bit abstract at first glance, but let’s examine some market research practices (without the aim of completeness) per different mode, and pinpoint challenges from these aspects.

GDPR_CATI_Implications

Mode specific considerations: CATI

CATI interviews can start on two different paths:

  • start with an RDD (or semi-RDD) sample
  • start with a ‘normal’ sample

In both cases, you can end up in a few “feels tricky” situations. First and most important, is that you need to be aware of laws, that apply to your activity. This includes whether or not RDD sample is allowed to use at all, and also indicates, if do not call lists (blacklists) have to be applied.

Read More...
Posted on 26 March 2018 in GDPR
by Wouter Eijben
3 min

Nebu Dub InterViewer in light of the GDPR

After publishing our previous blog post (about a new Nebu Dub InterViewer functionality helping users to comply with the upcoming GDPR), we've received a lot of inquiries regarding solutions that already exist in the system, and future developments to be released to clients before 25th of May 2018, when the new legislation comes into force.

main_blog_wouter.jpg

First of all, we've made the GDPR a priority from Dub InterViewer development point of view. We've analyzed the requirements and obligations of the legislation with regards to the marketing research industry, which has resulted in a list of (planned) developments, as part of our release cycle before May 2018. In summary, this boils down to:

Read More...
Posted on 21 March 2018 in CSR
by Malgorzata Mleczko
3 min

Nebu & EcoMatcher - Celebrating the International Day of Forests 21 March

Today we're celebrating the first day of spring! But it's not the only reason to celebrate. Perhaps you didn't know that the 21st of March is also the International Day of Forests was established on the 21st day of March, by resolution of The United Nations General Assembly.

Each year, more than 13 million hectares (32 million acres) of forests are lost; an area roughly the size of England. As go the forests, so go the plant and animal species that they embrace – 80% of all terrestrial biodiversity. Most importantly, forests play a critical role in climate change including global warmingdeforestation results in 12-18 percent of the world's carbon emissions – almost equal to all the CO2 from the global transport sector. 

main_forest-min.jpg

Together with EcoMatcher we've prepared something special to help the marketing research industry greening the world, tree by tree, survey by survey. 

Read More...
Posted on 19 March 2018 in GDPR
by Jan Raaphorst
4 min

GDPR in Marketing Research: Remove respondent data automatically upon completing a survey

In the previous two articles posted in the GDPR category on Nebu's blog, we've covered the high-level overview of what the GDPR requirements and principles are. Now, let's dive into more specific, product-driven details.

More and more, clients ask us about Nebu Dub InterViewer's functionalities supporting them in complying with the upcoming GDPR legislation. One of the frequently reoccurring inquiries concerns removing respondent data from the project. 

When the respondent completed the interview, and a project is not a longitudinal study, often there is no use anymore for the client to keep the respondent data. In the light of GDPR removing or anonymizing that data even becomes a necessity.

cleaningdata-min.jpg

In such case, it makes sense that the respondent data is 'disconnected' from the answers by removing the personally identifiable information from the sample data. Let's see how Nebu Dub InterViewer handles that for you.

Indeed, the functionality we're introducing in this blog post is one of key elements of complying with the GDPR as it fulfils four of six GDPR principles. Having an ability to set up an automated flow on how sample data will be processed in a project upfront will help fieldwork and marketing researchers adhere to:

Read More...
Posted on 6 March 2018 in CSR
by Malgorzata Mleczko
4 min

Nebu & 100WEEKS - Tablet-based Pop-Up call center - Kigali (Rwanda)

In the previous blog post, we've introduced 100WEEKSan inspiring Dutch non-profit organization helping women in Africa to get out of extreme poverty. Since 2015 they have already helped 240 women and are successfully proceeding with next projects. We (Nebu) are supporting this amazing social responsible initiative by providing 100WEEKS with Nebu Dub InterViewer to facilitate the data collection processes. It is great to see how they have been able to use Nebu's tool to the reality of the challenging African environment!

unnamed.jpg

100WEEKS together with the local fieldwork team have set-up a tablet-based Pop-Up call center and are proceeding with the first interviews! The local program manager Fabrice (on the right) together with four interviewers (from left to right: Maureen, Lucie, Benign, Maliza) are calling women regularly to hear how they are doing and to collect data thereon. 

Data collection is an important part of the project as Johannes (in the middle of the picture in the front of Jeroen, 100WEEKS' co-founder) needs to measure the impact of the program on the lives of 100 women taking part in the project.

Read More...
    

Like our blog? Subscribe now!

Submit a commment