Nebu and Rybbon have entered into a partnership to leverage the power of automated rewards for panel members.

Successful panels rely on productive, lasting relationships with panelists. With points-to-rewards, panel managers can incentivize their panel members to take desired actions, such as submitting a profiling and  research surveys or inviting a friend to register. Panel members complete these actions and accumulate points over time, and when a set threshold is reached the points can be redeemed for desirable Rybbon rewards. Rybbon’s extensive catalog includes e-gift cards from top brands like Amazon, prepaid Visa and Mastercard rewards, and e-donations. The platform streamlines the global delivery of these rewards by curating choices based on a panel member’s country and currency.

On top of helping to keep panel members active and engaged, the new integration holds multiple benefits also to panel managers. Let's see, shall we?

Almost 3 years ago Nebu partnered with EcoMatcher, the world’s first technology platform that makes tree planting as easy as ever before. An action we still cherish, a relationship still flourishing, and a cause we still fully embrace. The great thing about it is that the cause is globally recognised and thus finds broad acceptance. Secondly it is easily applied within our day-to-day business. Our involvement is twofold.

On the one hand, based on the usage of Nebu Dub InterViewer system, we keep adopting newly planted trees on behalf of our customers. So far we have planted 1650 trees and, of course, we're not stopping there. 

On the other hand, by integrating Dub InterViewer and Nebu Panel Manager with EcoMatcher we enable Nebu users to offer such a unique, meaningful and socially responsible reward for completing a survey like a newly planted tree to their respondents or panel members. No plastics, no tool expenses, no physical stock and no transportation costs.

Now let's look into the impact of the Nebu's forest that we keep growing together with our customers, thanks to their usage of the Nebu Data Suite!

Perhaps 2020 is one of the most challenging and strange years in our lifetime. We all are deeply involved in dealing with the global pandemic, both on the business and the personal aspects. We've been in several lockdowns, with days and days of isolation, struggling to overcome many obstacles.

For Nebu, the main focus in this passing by the second half of the year was to support our customers in these challenging times. Among the hottest news, you will find new functionalities, tools, and solutions to support our Nebu Data Suite users.

Among many, we have launched an application that helps you to build and maintain an active panel and a CATIweb tool that allows you to add qualitative aspects to CATI interviews, even more important now, when you cannot meet face to face with your interviewees. We have prepared an extensive "Quickstart to R" package to support users embarking on their R journey. You will also find inspirational, interactive questionnaires that will catch the attention of everyone and new developments in Nebu's dashboarding solution.

 Let's take a look, shall we?

R Markdown is a very popular choice in the field of marketing research. This package is widely used for creating automated reports and presentations for clients because it can execute R code during the rendering of a document. 

One of the biggest challenges of market research agencies is to make their surveys attractive to the generation Y (born after 1980) but mainly to generation Z (born after 1995).

As for the shopping power, the political and economic influence of these generations are getting stronger, ignoring their opinion would be a fatal mistake.

So how to make market research surveys attractive to gen Y and Z?

R is growing to become the most efficient way to work with (big) data. With R being an integrated part of our Nebu Data Hub, we want to spread the news and bring some of those powerful capabilities that R has to offer, closer to everyone in the fieldwork and market(ing) research industry.  

R offers many ways to improve internal processes and increase its efficiency; It can, for example, be used to generate PowerPoint presentations. Once an R code is created (internally or outsourced), it runs on a live data stream, and can deliver new editable files to relevant people eg. research executives, operations manager, etc for their further usage and processing, fully scheduled to meet your requirement.

Let’s take a look into details, shall we?