Nebu Blog

<span id=Nebu's Market Research Solutions and Services Blog">

Nebu's Market Research Solutions and Services Blog

Posted on 23 February 2021 in Big Data
by Csanad Kolcsei
6 min

Collecting, analyzing and visualizing time-series data with Nebu and R

In this blog post, I will dive deeper into the time-series. Time series data help to determine if a time-based trend exists and that knowledge can be used further, to predict future consumers' behaviors. I would like to share with you some of Nebu's good practices and tips on collecting and analyzing such data. I will also show you some ready-to-use visualizations that you can apply using Nebu.


Posted on 16 February 2021 in Nebu Software
by Malgorzata Mleczko
4 min

Rybbon’s Points-to-Rewards Solution Integrates with Nebu’s Panel Management Platform

Nebu and Rybbon have entered into a partnership to leverage the power of automated rewards for panel members.

Successful panels rely on productive, lasting relationships with panelists. With points-to-rewards, panel managers can incentivize their panel members to take desired actions, such as submitting a profiling and  research surveys or inviting a friend to register. Panel members complete these actions and accumulate points over time, and when a set threshold is reached the points can be redeemed for desirable Rybbon rewards. Rybbon’s extensive catalog includes e-gift cards from top brands like Amazon, prepaid Visa and Mastercard rewards, and e-donations. The platform streamlines the global delivery of these rewards by curating choices based on a panel member’s country and currency.


On top of helping to keep panel members active and engaged, the new integration holds multiple benefits also to panel managers. Let's see, shall we?

Posted on 31 December 2020 in CSR
by Malgorzata Mleczko
3 min

Creating a bright future together with Nebu customers

Almost 3 years ago Nebu partnered with EcoMatcher, the world’s first technology platform that makes tree planting as easy as ever before. An action we still cherish, a relationship still flourishing, and a cause we still fully embrace. The great thing about it is that the cause is globally recognised and thus finds broad acceptance. Secondly it is easily applied within our day-to-day business. Our involvement is twofold.

On the one hand, based on the usage of Nebu Dub InterViewer system, we keep adopting newly planted trees on behalf of our customers. So far we have planted 1650 trees and, of course, we're not stopping there. 


On the other hand, by integrating Dub InterViewer and Nebu Panel Manager with EcoMatcher we enable Nebu users to offer such a unique, meaningful and socially responsible reward for completing a survey like a newly planted tree to their respondents or panel members. No plastics, no tool expenses, no physical stock and no transportation costs.

Now let's look into the impact of the Nebu's forest that we keep growing together with our customers, thanks to their usage of the Nebu Data Suite!

Posted on 9 December 2020 in Nebu Software
by Malgorzata Mleczko
2 min

The hottest Nebu news of the second half of 2020

Perhaps 2020 is one of the most challenging and strange years in our lifetime. We all are deeply involved in dealing with the global pandemic, both on the business and the personal aspects. We've been in several lockdowns, with days and days of isolation, struggling to overcome many obstacles.

For Nebu, the main focus in this passing by the second half of the year was to support our customers in these challenging times. Among the hottest news, you will find new functionalities, tools, and solutions to support our Nebu Data Suite users.

Among many, we have launched an application that helps you to build and maintain an active panel and a CATIweb tool that allows you to add qualitative aspects to CATI interviews, even more important now, when you cannot meet face to face with your interviewees. We have prepared an extensive "Quickstart to R" package to support users embarking on their R journey. You will also find inspirational, interactive questionnaires that will catch the attention of everyone and new developments in Nebu's dashboarding solution.

 Let's take a look, shall we?

Posted on 31 July 2020 in Big Data
by Csanad Kolcsei
5 min

R applied to Market Research: Using R Markdown to auto-generate multiple document types (reports, overviews, presentations and much more)

R Markdown is a very popular choice in the field of marketing research. This package is widely used for creating automated reports and presentations for clients because it can execute R code during the rendering of a document. 


Posted on 9 July 2020 in Online Survey
by DataExpert
less than 2 min

How to make market research surveys attractive to gen Y and gen Z?

One of the biggest challenges of market research agencies is to make their surveys attractive to the generation Y (born after 1980) but mainly to generation Z (born after 1995).

As for the shopping power, the political and economic influence of these generations are getting stronger, ignoring their opinion would be a fatal mistake.


So how to make market research surveys attractive to gen Y and Z?


Like our blog? Subscribe now!

Submit a commment