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Nebu’s Market Research Magazine

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Nebu's Market Research Solutions and Services Blog

Posted on 11 October 2016 in Sampling
by Eric van Velzen
3 min

How to Deliver The Highest Level of Data Quality

Nowadays your company's reputation is one of the most important success factors. We know you have the responsibility towards your clients to deliver the highest level of data quality. With TrueSample, you can verify your respondents and reduce the chance of any fraud impacting the outcome of your work.

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Posted on 30 September 2016 in CATI
by Carsten Broich
5 min

Telephone research is dead, long live telephone research! [+ Free Ebook: A Guide to CATI Research]

Call me old school or old fashioned, but I still believe in the power that telephone data collection has for public opinion research. In the Western world we see a change especially within market research from traditional probability sampling to non-probability sampling due to the large coverage of panels with an enormous amount of demographic variables included.

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Posted on 8 September 2016 in Agile
by Eric van Velzen
1 min

Market Research Disrupted

I'm happy to announce that the article written by Emile Bakker, Head of Product at Nebu, got published in the September issue of Online MR Magazine. Would you like to know how Market Research got disrupted? Download the Issue and read Emile's article! 

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Posted on 16 August 2016 in Agile
by Emile Bakker
4 min

Agile is hitting Market Research

In the past few years 'Agile' became a new Buzz word in the Market Research Industry. As in many other disciplines the principle of Agile, as originally defined for software development by Jeff Sutherland et al. in 2001, offers great new opportunities. With this article, I will try to explain why this presents one of the biggest opportunities for our market today.

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Posted on 10 August 2016 in Sampling
by Eric van Velzen
1 min

How to Send And Track Emails Directly in Your Sample

Email management is a key factor in the success of market research projects. To make it better, you need to measure your email campaigns. But how to do that?

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Posted on 25 July 2016 in Online Survey
by Emile Bakker
2 min

Using QR Code in Surveys [Free QR Code Generator]

Back in 2012, QR codes had the time of their life. They certainly became accepted methods of gathering information, sharing videos and brochures, or launching websites.
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