Recently I had a pleasure to visit GDCC's Rotterdam office. Seeing one of their biggest CATI centers live and in action was an impressive experience. The afternoon lead to inspiring conversation with Sanne Krom, one of the founders and Managing Partner, about the realities of CATI operations on a global scale. Read more for the first part of the interview.

GDCC stand at Research & Results, Munich 2019, from left: Otto van Linden (Nebu), Yaron Brenman (Savanta), Sanne Krom (GDCC), Suzana Arsovska-Mitrevska (GDCC), fot. Eric van Velzen (Nebu)

As the year is slowly coming to an end, we took a moment to revisit the highlights of 2019. A period filled with fruitful cooperations, launching new powerful functionalities, vertical solutions and engaging more in promoting socially responsible market research. Let's take a look, shall we?

Last week Nebu attended ESOMAR Congress with a very special initiative: Promoting tree-planting in Market Research. We didn’t offer any takeaway gadgets at the booth, but on behalf of each of the delegates, we adopted a tree. Read on to learn what that means...

Planting billions of trees across the world is by far the biggest and cheapest way to tackle the climate crisis, according to scientists, who have made the first calculation of how many more trees could be planted without encroaching on cropland or urban areas.

If you ever found yourself thinking, "How else can Nebu help me?" or want to understand the full scope of possibilities offered by Nebu Data Suite this blog post is for you!

For over 25 years, Nebu has been known for offering the most powerful and flexible CATI system, these days Nebu has extended its offering to provide clients with software to support the complete chain of marketing research from collecting, through managing to utilizing all primary and secondary data.

You cannot read about any trends in customer experience, without reading about the huge potential of artificial intelligence (AI). There is not a CX tooling company that is not promoting its AI capabilities. Nebu Data Hub also offers support in creating AI on top of your Nebu Dub InterViewer questionnaires. 

Is AI the way to go in CX research?

In this blog, Zanna van der Aa, for 20 years in the customer experience field, shares her views on why most current AI applications in CX research can lead to wrong conclusions on what your customers really need. And what you can do to maximize the value of AI by tweaking where and when you use it. Let’s start with the CX in a 1 Minute video summary of this blog: