Nebu's blog a.k.a. Nebu's Marketing Research Magazine

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Nebu's Market Research Solutions and Services Blog

Posted on 6 December 2017 in Big Data
by Frank Sibbel

5 Steps to Get The Most of Your Organization’s Data

Often, the information that can help answer certain specific questions (churn, cross &-upselling and employee flow) already exist within the company, hiding in plain sight.

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It is often a challenge leveraging  data about your  customers or employees for insights to answer questions. If companies could improve their data practices at five important stages, they could become much more effective in solving some of the most pressing problems they face. We think the following steps are important. 

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Posted on 27 November 2017 in CSR
by Malgorzata Mleczko
4 min

100WEEKS & Nebu changing lives - Social responsibility

For more than one billion people currently living in extreme poverty, life is an everyday struggle. Many of them know very well how to escape poverty but lack the opportunity to realize their potential. 100WEEKS provides one hundred weeks of coaching and financial support for women in Africa. Their mission is well captured by their tagline “Temporary Cash for Permanent Change”. 

100WEEKS has inspired Nebu to officially launch its Social Responsibility Program. Nebu is supporting the organization by providing market research tools to measure the impact of their upcoming project in Ghana. 

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Posted on 3 April 2017 in Agile, Big Data
by Ian Roberts
1 min

What makes market research agile? [FREE ebook]

Download our FREE ebook based on the paper Re-embedding Market Research into the Business Decision making process by Ian Roberts & Emile Bakker presented at Seventh International Conference, Are We There Yet? Where Technological Innovation is Leading Research, The Association for Survey Computing, 8-9 Sept 2016, University of Winchester, UK.

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Posted on 14 March 2017 in
by Eric van Velzen
4 min

R alternative for SPSS?

Nebu together with Dutch MOA and British MRS has launched a series of R-scripting training designed for market researchers and data analysts. 

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Posted on 5 January 2017 in CATI
by Ian Roberts
4 min

Why Is CATI Making a Comeback? [Free Ebook: A Guide to CATI Research]

In a previous blog post, we took a quick look back at the early days of the CATI research methodology, and discussed how and why it is making a comeback in market research after being displaced for a time by online approaches. As we discussed in that post, CATI – Computer Assisted Telephone Interviewing – represents one of the first attempts to merge technology with the market research interview process.

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