In a previous blog post, we took a quick look back at the early days of the CATI research methodology, and discussed how and why it is making a comeback in market research after being displaced for a time by online approaches. As we discussed in that post, CATI – Computer Assisted Telephone Interviewing – represents one of the first attempts to merge technology with the market research interview process.
Recently, I was approached by a former business partner, Kees de Jong, a Board Member at NLGroeit, an initiative to provide entrepreneurs peer support. During our meeting, he explained the new initiative and some of the challenges the organization faced.
The scope of the project was clearly going beyond traditional market research: NL Groeit needed to conduct an extensive online assessment, based upon feedback from experienced entrepreneurs, coaches and trainers, and to enrich this data with geolocation based information, such as IP addresses and then provide, automatically, actionable insights for their members to develop and grow themselves, and their organisations. Asked if Nebu could help, I proudly answered "Yes, let's do this. We can deliver the exact data you need."
Sooner or later, every market researcher meets the need to examine the quality of their providers' data - to have it confirmed that the participants are unique, real and engaged.
Nowadays your company's reputation is one of the most important success factors. We know you have the responsibility towards your clients to deliver the highest level of data quality. With TrueSample, you can verify your respondents and reduce the chance of any fraud impacting the outcome of your work.
I'm happy to announce that the article written by Emile Bakker, Head of Product at Nebu, got published in the September issue of Online MR Magazine. Would you like to know how Market Research got disrupted? Download the Issue and read Emile's article!