You cannot read about any trends in customer experience, without reading about the huge potential of artificial intelligence (AI). There is not a CX tooling company that is not promoting its AI capabilities. Nebu Data Hub also offers support in creating AI on top of your Nebu Dub InterViewer questionnaires. 

Is AI the way to go in CX research?

In this blog, Zanna van der Aa, for 20 years in the customer experience field, shares her views on why most current AI applications in CX research can lead to wrong conclusions on what your customers really need. And what you can do to maximize the value of AI by tweaking where and when you use it. Let’s start with the CX in a 1 Minute video summary of this blog:

For most people, sight is the dominant sense, so when it comes to delivering information, we tend to respond well to when it is served visually, for example on a map.

People like maps. They bring good connotations and help to make sense of things, the surrounding. They stimulate both sides of our brain: the right side that’s creative, intuitive and visual, and the left side that’s logical, rational and analytical. It’s this neat combination of utility and beauty that's why we find them so captivating.

To provision those needs, and to help you keep questionnaires engaging and fun you can use the interactive and responsive maps in your online surveys.

Reflect SE, a market research consultancy based in Stockholm and Nebu's long-term business partner got approached by a company seeking support for a challenging, continuous, multilingual customer feedback study. The target group is immigrants speaking in a variety of languages...

With the industries’ stringent security and data protection requirements to where the data should or should not reside, the need for compliance with local regulations Nebu now offers US-based hosting and a TCPA compliant dialer.

Happy 2019! We’d like to wish you a very prosperous, restful and joyous year!

The nights are getting longer, the "cember" is in the month, you cannot walk 10 yards without tripping over an elf, and the threat of mistletoe seems to lurk around every corner... 

This can only mean one thing: