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Nebu’s Market Research Magazine

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Nebu's Market Research Solutions and Services Blog

Posted on 26 May 2016 in CATI
by Eric van Velzen
5 min

Security for Virtual Call Centers

When you work with traditional call centers, you have the benefit of controlling the whole environment from the hardware elements to the services. The challenge occurs when your interviewers work from home. You might feel out of control, especially from a security point of view. This should not necessarily be the case and this is what we address in this article.

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Posted on 23 May 2016 in Nebu Software
by Eric van Velzen
3 min

An Interview with GDCC

GDCC was one of the earlier clients of Nebu. Established in 1998 as a small center servicing Dutch clients, GDCC has evolved into an independent data collection company providing international telephonic fieldwork services to leading market research and consultancy agencies.

We have asked 3 different questions from 3 people with different roles at the company about the Nebu platform.

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Posted on 6 May 2016 in Questionnaire Design
by Ian Roberts
5 min

Designing a Quantitative Questionnaire: 5 Things You Should Always Do!

Questionnaire design is both an art and a science. It entails much more than creating a “tossed salad” of questions and throwing them into a document. Designing market research questionnaires requires the researcher to recognize what an effective rhythm for a survey “feels like”; it requires the ability to balance the objectives of a client – who may want to try to squeeze as many questions and topics possible into the instrument – with the realities of yielding reliable, projectable data. 

Although there are few “absolutes” in life, some do exist.  So here are a few guidelines to help you recognize some of the things that you should virtually ALWAYS do when designing a quantitative questionnaire.

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Posted on 15 April 2016 in Security
by Eric van Velzen
4 min

SSL as Part of the Service

Nebu's basic principle is to provide a safe and secure environment for our clients, for the personal data, survey responses and market insight information they collect.

Nowadays securing data is one of the biggest challenges for the Market Research Industry. When you keep information online you can't lock it away to be 100% sure that no one else can see it. You need to be aware that during any transfer process both you and your customer might lose control over the data, and over who is accessing it. You need to do everything possible to prevent this from happening. You should secure devices, both on the browser and the hosting side. Unfortunately the pipes of the online world are out of your hands, but don't worry, there is something you can do.

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Posted on 1 April 2016 in Security
by Eric van Velzen
2 min

An Overview of Penetration Testing

The IT security has an important role in the Market Research Industry. Not only does it need to be robust so that fieldwork is completed reliably and on time, but needs to be secure to ensure data collected is accessible and usable by those able to do so, but also so that Personally Identifiable Data is kept confidential. It is essential to secure the data you collect, but sometimes it can cause headaches because of the number of attacks on your data.

First, let me clarify what a Penetration test is and how it usually works.

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Posted on 25 March 2016 in Security
by Eric van Velzen
4 min

3 Main Benefits of Server Maintenance From Security Aspect

In this blog post we will target explaining the importance of server and environment maintenance from security point of view. In our industry security is proven to be a key element and as is, needs continuous attention, instead of assuming that with a one time action proper security level can be achieved. This latest statement can be odd, you can think about why is that? How it can be ruined if once it is made great? Software components can contain bugs, security leaks, which are already there, but has not been discovered yet - when such a vulnerability has been identified and made public, servers or software components with this vulnerability can be easy target.

Therefore Nebu decided to perform more frequent server maintenance: it always has been important to keep servers up-to-date, but we clearly realized that updates have to be frequent enough to increase security and to decrease downtime.

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