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The Market Researcher's Guide to the Do-Not-Call Registry

Everything You Need to Know About Do-Not-Call Lists

The Market Researcher's Guide to the Do-Not-Call Registry

Eric van Velzen
Posted on 18 March 2016 in CATI
by Eric van Velzen
2 min

Do-Not-Call (DNC) registers give people a choice about receiving telemarketing calls. That is why Do-Not-Call lists have been established, to increase consumer protection. It allows people to register their phone number to opt-out of unsolicited calls. Now consumers all over the world have the legal right to join a DNC list.

DNC is different per country

The DNC register works differently in different countries. The following are but a few examples:

In the Netherlands the DNC list is known as "Bel-me-niet Register". After consumers register their phone number in the Bel-me-niet Register, companies may no longer call them for commercial or charitable purposes. But market research companies may still contact them for telephone research. If consumers do not wish to be contacted by market research companies, they can register with the MOA Onderzoekfilter.

In the U.S. it is the "National Do Not Call Registry" and managed by the Federal Trade Commission (FTC). Telemarketers should not call registered numbers after 31 days of being listed on the registry. If they do, consumers may file a complaint. Political organization, charity or telephone research calls are not covered by the National Do Not Call Registry. But if you conduct research and also offer to sell goods or services, you must comply with the rules.

The "Telephone Preference Service" is the official central opt out register in the UK  to not receive unsolicited sales or marketing calls. This registration does not cover market research calls.

How does the DNC affect market researchers?

People need to be aware that these lists usually do not cover telephone surveys - as shown in the examples. However, consumers do not differentiate between telemarketing calls and market research calls, and you need to be prepared for that with your own, internal Do-Not-Call list.

Good news: Nebu's software can help you to read such a list and keep it updated.

How Dub InterViewer can help you?

Dub InterViewer offers support for reading a DNC list and synchronizing that with your running CATI projects. It can be fully automated on a daily basis, which means if people register at the DNC, they won't be called the next day.

The Do-Not-Call functionality is available via Sample Management in Dub InterViewer. By using the "Blacklist" functionality you can create a list of respondents who no longer want to participate and should be removed from samples. The system offers useful filter options to quickly find records, by phone number or email address. There is also the support to manage different types of 'blacklist' through the origin type: a project can be specified as a certain type and matched against the relevant blacklist. The lists can be imported and exported. You can also set up automatic updates so newly registered respondents will be blocked almost immediately.


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