May we ask your opinion?
Who hasn't read this sentence before? It doesn't matter where you go, nowadays you are asked for an opinion everywhere on the web. For some it is a way to express their opinion, for most it is a sheer annoyance.
As a market researcher, you are confronted daily with the challenge of getting the most from your valuable sample and to reach your target-completes in time. Getting respondents to open a questionnaire is the first step and, surprisingly, this usually works fine, but oh the drop-outs. Depending on the complexity, length, and engagement of the survey, those can pile up to 70% of all respondents. You probably experienced it yourself before, desperately sending out reminders to reach the requested number.