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Nebu's Market Research Solutions and Services Blog

Posted on 16 August 2016 in Agile
by Emile Bakker
4 min

Agile is hitting Market Research

In the past few years 'Agile' became a new Buzz word in the Market Research Industry. As in many other disciplines the principle of Agile, as originally defined for software development by Jeff Sutherland et al. in 2001, offers great new opportunities. With this article, I will try to explain why this presents one of the biggest opportunities for our market today.

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Posted on 10 August 2016 in Sampling
by Eric van Velzen
1 min

How to Send And Track Emails Directly in Your Sample

Email management is a key factor in the success of market research projects. To make it better, you need to measure you email campaigns. But how to do that?

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Posted on 25 July 2016 in Online Survey
by Emile Bakker
2 min

Using QR Code in Surveys [Free QR Code Generator]

Back in 2012, QR codes had the time of their life. They certainly became accepted methods of gathering information, sharing videos and brochures, or launching websites.

In 2012, for example, 18.6% of German smartphone owners actively scanned QR codes. This was an amazing 128% increase compared with the year before. We were all convinced that this is the future direction. Contrary to expectations, the popularity of QR codes decreased in the recent years.

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Posted on 14 July 2016 in Nebu Software
by Eric van Velzen
2 min

How to Conduct Point of Sale & On-site Research

Conducting research at exhibitions or events is a common practice because you have the chance to meet face-to-face with your clients or prospects and to find out more about their needs.

Questionnaire seen on a mobile phone

Did you know that you can easily do that with Nebu without the necessity of interviewers? All you need is an app and a tablet.

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Posted on 12 July 2016 in Questionnaire Design
by Eric van Velzen
2 min

Responsive Questionnaires Designed without Any Technical Knowledge

Did you know that within Nebu Software you are able to edit the stylesheet of your responsive template without any CSS knowledge?

Using responsive templates is not only an advantage but also a necessity nowadays because you have no control over the device your respondents use.

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Posted on 28 June 2016 in Online Survey
by Eric van Velzen
4 min

How to Improve Web-Response Rates

May we ask your opinion?

Who hasn't read this sentence before? It doesn't matter where you go, nowadays you are asked for an opinion everywhere on the web. For some it is a way to express their opinion, for most it is a sheer annoyance.

As a market researcher, you are confronted daily with the challenge of getting the most from your valuable sample and to reach your target-completes in time. Getting respondents to open a questionnaire is the first step and, surprisingly, this usually works fine, but oh the drop-outs. Depending on the complexity, length, and engagement of the survey, those can pile up to 70% of all respondents. You probably experienced it yourself before, desperately sending out reminders to reach the requested number.

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