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Nebu's Market Research Solutions and Services Blog

Posted on 4 November 2016 in Nebu Software
by Eric van Velzen
3 min

[Case Study] Online survey, geolocation data, real-time insights - Nebu Data Hub in action!

Recently, I was approached by a former business partner, Kees de Jong, a Board Member at NLGroeit, an initiative to provide entrepreneurs peer support. During our meeting, he explained the new initiative and some of the challenges the organization faced.

The scope of the project was clearly going beyond traditional market research: NL Groeit needed to conduct an extensive online assessment, based upon feedback from experienced entrepreneurs, coaches and trainers, and to enrich this data with geolocation based information, such as IP addresses and then provide, automatically, actionable insights for their members to develop and grow themselves, and their organisations. Asked if Nebu could help, I proudly answered "Yes, let's do this. We can deliver the exact data you need."

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Posted on 21 October 2016 in Sampling
by Eric van Velzen
4 min

Sample and Survey Quality in Market Research

Sooner or later, every market researcher meets the need to examine the quality of their providers' data - to have it confirmed that the participants are unique, real and engaged.

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Posted on 11 October 2016 in Sampling
by Eric van Velzen
3 min

How to Deliver The Highest Level of Data Quality

Nowadays your company's reputation is one of the most important success factors. We know you have the responsibility towards your clients to deliver the highest level of data quality. With TrueSample, you can verify your respondents and reduce the chance of any fraud impacting the outcome of your work.

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Posted on 30 September 2016 in CATI
by Carsten Broich
5 min

Telephone research is dead, long live telephone research! [+ Free Ebook: A Guide to CATI Research]

Call me old school or old fashioned, but I still believe in the power that telephone data collection has for public opinion research. In the Western world we see a change especially within market research from traditional probability sampling to non-probability sampling due to the large coverage of panels with an enormous amount of demographic variables included.

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Posted on 8 September 2016 in Agile
by Eric van Velzen
1 min

Market Research Disrupted

I'm happy to announce that the article written by Emile Bakker, Head of Product at Nebu, got published in the September issue of Online MR Magazine. Would you like to know how Market Research got disrupted? Download the Issue and read Emile's article! 

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Posted on 16 August 2016 in Agile
by Emile Bakker
4 min

Agile is hitting Market Research

In the past few years 'Agile' became a new Buzz word in the Market Research Industry. As in many other disciplines the principle of Agile, as originally defined for software development by Jeff Sutherland et al. in 2001, offers great new opportunities. With this article, I will try to explain why this presents one of the biggest opportunities for our market today.

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