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Nebu Blog

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Nebu's Market Research Solutions and Services Blog

Posted on 6 May 2021 in Big Data
by Csanad Kolcsei
4 min

Designing and pricing products using the Conjoint method implemented in Nebu

Conjoint analysis is a popular method that uncovers consumers’ preferences. In an automated manner and in only a few steps it mimics the tradeoffs people make in the real world when making choices. Let's see how you can implement an end-to-end Conjoint method using Nebu solutions.

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Posted on 25 March 2021 in Big Data
by Csanad Kolcsei
6 min

Understanding consumer choices with MaxDiff surveys

What is MaxDiff, or as some other sources may refer to it, Maximum Difference Scaling, or Best-Worst Scaling? Simply put, it is a survey research technique used to determine preferences between a predefined set of items. By analyzing MaxDiff survey data, we can draw conclusions such as which one is the most/least preferred or rank them.

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Posted on 23 February 2021 in Big Data
by Csanad Kolcsei
6 min

Collecting, analyzing and visualizing time-series data with Nebu and R

In this blog post, I will dive deeper into the time-series. Time series data help to determine if a time-based trend exists and that knowledge can be used further, to predict future consumers' behaviors. I would like to share with you some of Nebu's good practices and tips on collecting and analyzing such data. I will also show you some ready-to-use visualizations that you can apply using Nebu.

TimeSeries

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Posted on 16 February 2021 in Nebu Software
by Malgorzata Mleczko
4 min

Rybbon’s Points-to-Rewards Solution Integrates with Nebu’s Panel Management Platform

Nebu and Rybbon have entered into a partnership to leverage the power of automated rewards for panel members.

Successful panels rely on productive, lasting relationships with panelists. With points-to-rewards, panel managers can incentivize their panel members to take desired actions, such as submitting a profiling and  research surveys or inviting a friend to register. Panel members complete these actions and accumulate points over time, and when a set threshold is reached the points can be redeemed for desirable Rybbon rewards. Rybbon’s extensive catalog includes e-gift cards from top brands like Amazon, prepaid Visa and Mastercard rewards, and e-donations. The platform streamlines the global delivery of these rewards by curating choices based on a panel member’s country and currency.

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On top of helping to keep panel members active and engaged, the new integration holds multiple benefits also to panel managers. Let's see, shall we?

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Posted on 31 December 2020 in CSR
by Malgorzata Mleczko
3 min

Creating a bright future together with Nebu customers

Almost 3 years ago Nebu partnered with EcoMatcher, the world’s first technology platform that makes tree planting as easy as ever before. An action we still cherish, a relationship still flourishing, and a cause we still fully embrace. The great thing about it is that the cause is globally recognised and thus finds broad acceptance. Secondly it is easily applied within our day-to-day business. Our involvement is twofold.

On the one hand, based on the usage of Nebu Dub InterViewer system, we keep adopting newly planted trees on behalf of our customers. So far we have planted 1650 trees and, of course, we're not stopping there. 

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On the other hand, by integrating Dub InterViewer and Nebu Panel Manager with EcoMatcher we enable Nebu users to offer such a unique, meaningful and socially responsible reward for completing a survey like a newly planted tree to their respondents or panel members. No plastics, no tool expenses, no physical stock and no transportation costs.

Now let's look into the impact of the Nebu's forest that we keep growing together with our customers, thanks to their usage of the Nebu Data Suite!

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Posted on 9 December 2020 in Nebu Software
by Malgorzata Mleczko
2 min

The hottest Nebu news of the second half of 2020

Perhaps 2020 is one of the most challenging and strange years in our lifetime. We all are deeply involved in dealing with the global pandemic, both on the business and the personal aspects. We've been in several lockdowns, with days and days of isolation, struggling to overcome many obstacles.

For Nebu, the main focus in this passing by the second half of the year was to support our customers in these challenging times. Among the hottest news, you will find new functionalities, tools, and solutions to support our Nebu Data Suite users.

Among many, we have launched an application that helps you to build and maintain an active panel and a CATIweb tool that allows you to add qualitative aspects to CATI interviews, even more important now, when you cannot meet face to face with your interviewees. We have prepared an extensive "Quickstart to R" package to support users embarking on their R journey. You will also find inspirational, interactive questionnaires that will catch the attention of everyone and new developments in Nebu's dashboarding solution.

 Let's take a look, shall we?

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