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Nebu’s Market Research Magazine

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Nebu's Market Research Solutions and Services Blog

Posted on 3 April 2017 in Agile, Big Data
by Ian Roberts
1 min

What makes market research agile? [FREE ebook]

Download our FREE ebook based on the paper Re-embedding Market Research into the Business Decision making process by Ian Roberts & Emile Bakker presented at Seventh International Conference, Are We There Yet? Where Technological Innovation is Leading Research, The Association for Survey Computing, 8-9 Sept 2016, University of Winchester, UK.

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Posted on 14 March 2017 in
by Eric van Velzen
4 min

R alternative for SPSS?

Nebu together with Dutch MOA and British MRS has launched a series of R-scripting training designed for market researchers and data analysts. 

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Posted on 5 January 2017 in CATI
by Ian Roberts
4 min

Why Is CATI Making a Comeback? [Free Ebook: A Guide to CATI Research]

In a previous blog post, we took a quick look back at the early days of the CATI research methodology, and discussed how and why it is making a comeback in market research after being displaced for a time by online approaches. As we discussed in that post, CATI – Computer Assisted Telephone Interviewing – represents one of the first attempts to merge technology with the market research interview process.

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Posted on 4 November 2016 in Nebu Software
by Eric van Velzen
3 min

[Case Study] Online survey, geolocation data, real-time insights - Nebu Data Hub in action!

Recently, I was approached by a former business partner, Kees de Jong, a Board Member at NLGroeit, an initiative to provide entrepreneurs peer support. During our meeting, he explained the new initiative and some of the challenges the organization faced.

The scope of the project was clearly going beyond traditional market research: NL Groeit needed to conduct an extensive online assessment, based upon feedback from experienced entrepreneurs, coaches and trainers, and to enrich this data with geolocation based information, such as IP addresses and then provide, automatically, actionable insights for their members to develop and grow themselves, and their organisations. Asked if Nebu could help, I proudly answered "Yes, let's do this. We can deliver the exact data you need."

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Posted on 21 October 2016 in Sampling
by Eric van Velzen
4 min

Sample and Survey Quality in Market Research

Sooner or later, every market researcher meets the need to examine the quality of their providers' data - to have it confirmed that the participants are unique, real and engaged.

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Posted on 11 October 2016 in Sampling
by Eric van Velzen
3 min

How to Deliver The Highest Level of Data Quality

Nowadays your company's reputation is one of the most important success factors. We know you have the responsibility towards your clients to deliver the highest level of data quality. With TrueSample, you can verify your respondents and reduce the chance of any fraud impacting the outcome of your work.

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