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Nebu Blog

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Nebu's Market Research Solutions and Services Blog

Posted on 23 June 2021 in Online Survey
by Malgorzata Mleczko
less than 2 min

Nebu InterViewer - new gen survey builder for online and CAPI questionnaires

Nebu’s newest part of the Nebu Data Suite, launched in April, is a web-based survey builder designed to create fun, dynamic and engaging online & CAPI questionnaires.

Nebu InterViewer is an addition to the iconic, most flexible and robust data collection system on the market, Nebu Dub InterViewer. The original application is to this day the best CATI and multi-mode solution out there, offering in-depth insights into a call canter and interviewers' productivity. The new web-based application brings some further technological advantages and helps to create new online/offline questionnaires in the blink of an eye. Let's see what it has to offer you! 

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Posted on 10 June 2021 in Nebu Software
by Malgorzata Mleczko
4 min

The hottest Nebu news of the first half of 2021

The summer season is upon us, which means that we're halfway into 2021. Looking back at this first half of a year with a fresh eye and focused on what it meant for Nebu's team and our customers. We took some time to revisit what we have accomplished so far. It's been a period filled with fruitful cooperations, launching a new survey builder and powerful functionalities in Nebu Panel Manager, building vertical solutions, and engaging more in promoting socially responsible market research. Let's take a look, shall we?

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Posted on 27 May 2021 in Nebu Software
by Malgorzata Mleczko
4 min

Ebook: A practical guide to building a POINTS REWARDS PROGRAM

Earlier this year Nebu and Rybbon joined forces to leverage the power of digital rewards for panel members. Continuing our series on keeping a panel engaged in the long run, we have prepared an ebook to help you take the next steps. 

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A critical element of building a successful business or community is fostering a productive, lasting relationship with your audience. This poses a challenge, though: in a world dominated by so much noise, how do you find your audience and keep them engaged? 

One of the most effective ways is to use points-based rewards. And this is the topic of this ebook.

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Posted on 20 May 2021 in CATI
by Malgorzata Mleczko
9 min

An InterView With: Lisa Mancini (GDCC) on conducting CATI operations in the US

GDCC is one of the biggest and most prestigious global CATI operations providers on the market. In 2018, the company acquired ORC International, intending to expand the business into the US market.

Lisa Mancini has been driving the transition from ORC to GDCC and is a key member of our leadership team in the US. Lisa has a 30-year call center operations background. Before joining GDCC in 2018, she was Director of Call Center Operations for ORC, and Call Center Manager for CJ Research.

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Posted on 6 May 2021 in Big Data, Nebu Software
by Csanad Kolcsei
4 min

Designing and pricing products using the Conjoint method implemented in Nebu

Conjoint analysis is a popular method that uncovers consumers’ preferences. In an automated manner and in only a few steps it mimics the tradeoffs people make in the real world when making choices. Let's see how you can implement an end-to-end Conjoint method using Nebu solutions.

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Posted on 25 March 2021 in Big Data
by Csanad Kolcsei
6 min

Understanding consumer choices with MaxDiff surveys

What is MaxDiff, or as some other sources may refer to it, Maximum Difference Scaling, or Best-Worst Scaling? Simply put, it is a survey research technique used to determine preferences between a predefined set of items. By analyzing MaxDiff survey data, we can draw conclusions such as which one is the most/least preferred or rank them.

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