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Nebu Blog

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Nebu's Market Research Solutions and Services Blog

Posted on 21 May 2019 in Customer Feedback
by Zanna van der Aa
4 min

Reducing the Risk of AI in Customer Experience Research

You cannot read about any trends in customer experience, without reading about the huge potential of artificial intelligence (AI). There is not a CX tooling company that is not promoting its AI capabilities. Nebu Data Hub also offers support in creating AI on top of your Nebu Dub InterViewer questionnaires. 

AI and CX research

Is AI the way to go in CX research?

In this blog, Zanna van der Aa, for 20 years in the customer experience field, shares her views on why most current AI applications in CX research can lead to wrong conclusions on what your customers really need. And what you can do to maximize the value of AI by tweaking where and when you use it. Let’s start with the CX in a 1 Minute video summary of this blog:

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Posted on 17 May 2019 in Online Survey
by Malgorzata Mleczko
less than 2 min

The interactive map plugin for single and multiple answer questions

For most people, sight is the dominant sense, so when it comes to delivering information, we tend to respond well to when it is served visually, for example on a map.

People like maps. They bring good connotations and help to make sense of things, the surrounding. They stimulate both sides of our brain: the right side that’s creative, intuitive and visual, and the left side that’s logical, rational and analytical. It’s this neat combination of utility and beauty that's why we find them so captivating.

To provision those needs, and to help you keep questionnaires engaging and fun you can use the interactive and responsive maps in your online surveys.

A Map Picker plugin implemented in one of Nebu's questionnaires

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Posted on 2 May 2019 in Data collection
by Malgorzata Mleczko

Use case: Increasing the profitability of a continuous customer feedback study by applying auto-translations of open answers

Reflect SE, a market research consultancy based in Stockholm and Nebu's long-term business partner got approached by a company seeking support for a challenging, continuous, multilingual customer feedback study. The target group is immigrants speaking in a variety of languages...

AutoTranslationOpenTextBlog

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Posted on 14 February 2019 in CATI Interviewing
by Malgorzata Mleczko
2 min

TCPA compliance is more than Manual Dialing

With the industries’ stringent security and data protection requirements to where the data should or should not reside, the need for compliance with local regulations Nebu now offers US-based hosting and a TCPA compliant dialer.

interviewersscreen

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Posted on 22 January 2019 in Online Survey
by Malgorzata Mleczko
2 min

Top10: The most popular blogs of 2018

Happy 2019! We’d like to wish you a very prosperous, restful and joyous year!

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Posted on 10 December 2018 in Online Survey
by Malgorzata Mleczko
less than 1 min

It's almost Christmas...

The nights are getting longer, the "cember" is in the month, you cannot walk 10 yards without tripping over an elf, and the threat of mistletoe seems to lurk around every corner... 

This can only mean one thing:

Christmas_survey

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